À propos de ce cours
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This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things. Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one. Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement....
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Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

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Clock

Recommandé : 7 weeks of study, 2-4 hours/week

Approx. 29 heures pour terminer
Comment Dots

English

Sous-titres : English
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Recommandé : 7 weeks of study, 2-4 hours/week

Approx. 29 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
4 heures pour terminer

Gearing Up Mindset: Strategy Focus

This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement....
Reading
5 vidéos (Total 32 min), 9 lectures, 4 quiz
Video5 vidéos
Revisiting Strategy7 min
Directing Vision6 min
Mission Remarkable5 min
Gearing Up To Score9 min
Reading9 lectures
Five Steps to a Strategic Plan3 min
What is a Vision Statement?5 min
Sample Vision Statements3 min
Review What Is Strategy?7 min
Invest in Your Success4 min
Why Small Businesses Should Scrap Strategic Planning4 min
What is a Mission Statement?6 min
Understanding Goals10 min
Why are Goals and Objectives Important?4 min
Quiz3 exercices pour s'entraîner
Understanding What It Will Take To Launch6 min
Review of Key Strategy Concepts14 min
Understanding a Strategy Statement12 min

2

Section
Clock
4 heures pour terminer

Gearing Up Mindset: Resource Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business....
Reading
5 vidéos (Total 43 min), 4 lectures, 3 quiz
Video5 vidéos
Effect Your Logic9 min
What's Your Stake - Part 29 min
What's Your Stake - Part 38 min
What's Your Stake - Part 46 min
Reading4 lectures
Are Entrepreneurs Born or Made?7 min
Summary: The Myth of the Idea10 min
The Value of Social Capital in Starting a Business10 min
4 Reasons Social Capital Trumps All5 min
Quiz2 exercices pour s'entraîner
Keys to Starting Upside Down6 min
Capital Options10 min

3

Section
Clock
4 heures pour terminer

Gearing Up Business: Funding Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business....
Reading
3 vidéos (Total 26 min), 9 lectures, 4 quiz
Video3 vidéos
Who Can Stake You - Part Two?7 min
Who Can Stake You - Part Three12 min
Reading9 lectures
35 Great Ways to Fund A Small Business7 min
Find Financing, Even If You Don't Fit a 'Type'5 min
Startup Business Loans3 min
5 Things You Should Know About Revenue-Based Financing5 min
The Basics of Crowdfunding5 min
How to Finance a Business With Your 401K5 min
The Search Fund Model5 min
10 Tips For Bootstrapping Your Startup5 min
Bootstrapping A Lean Startup10 min
Quiz3 exercices pour s'entraîner
Money Milestones10 min
Who Can You Ask?8 min
Which 'Boots' Fund Best?4 min

4

Section
Clock
2 heures pour terminer

Gearing Up Business: Design Focus

This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business....
Reading
3 vidéos (Total 29 min), 6 lectures, 2 quiz
Video3 vidéos
Designing For Breakthrough9 min
Type Cast Your Business9 min
Reading6 lectures
Business Models Business Strategy10 min
Reinventing Business Models Through Risk Management7 min
How to Identify Your Riskiest Business Model5 min
Blue Ocean Strategy: Creating Your Own Market5 min
Value Innovation - The Key to Blue Ocean Strategy7 min
Four types of market (market maturity): Where does your startup’s product belong?10 min
Quiz2 exercices pour s'entraîner
What Makes Your Business Model Work?8 min
Knowing Your Market10 min

Enseignants

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

À propos de Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

À propos de la Spécialisation How to Start Your Own Business

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.