À propos de ce cours
4.3
57 notes
21 avis
You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value. You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey. This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed (and maybe you are, if so...use it during the course). Gradually your sales efforts give result, you get customers and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes. The course begins with the art of cold calling (attacking the ones that did not know you did exist. The most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. It is normally in that order it develops in practice. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them hopefully practically useful for you already today. On one hand this is a basics course. There is far more in this than we are able to cover here. But I still think this course will prepare you for some of the most common marketing and sales efforts needed for technology based companies. Later on I guess you will learn more. Maybe here or somewhere else. Hope you enjoy it. Good learning have to be fun. So if the course is not fun enough for you: Please let me know!...
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Approx. 12 hours to complete

Recommandé : 3 hours/week...
Comment Dots

English

Sous-titres : English...

Compétences que vous acquerrez

SalesMarketingDigital MarketingEntrepreneurship
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Approx. 12 hours to complete

Recommandé : 3 hours/week...
Comment Dots

English

Sous-titres : English...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
26 minutes pour terminer

"As if" this was a starting point

...
Reading
2 lectures, 2 quiz
Reading2 lectures
And don't click here either10 min
Not even here10 min
Quiz2 exercices pour s'entraîner
Let's start with your Opinion4 min
Maybe you already knew2 min
Clock
3 heures pour terminer

Sales – From cold calling to Facebook and Alibaba

...
Reading
7 vidéos (Total 45 min), 2 quiz
Video7 vidéos
My best friend is a contact6 min
Freezing Cold Calling13 min
E-mailing is never e-mailing4 min
But Social is Media4 min
B2B vs B2C: Relations6 min
Closing the deal3 min
Quiz1 exercice pour s'entraîner
Framing this module6 min
Week
2
Clock
3 heures pour terminer

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

...
Reading
4 vidéos (Total 24 min), 2 quiz
Video4 vidéos
1000 miles in their shoes5 min
Context matters6 min
When fun becomes pain...9 min
Quiz1 exercice pour s'entraîner
Useful acronyms and so forth6 min
Week
3
Clock
3 heures pour terminer

It is better to Skate to where the puck is going: Segmentation & positioning

...
Reading
5 vidéos (Total 25 min), 3 lectures, 2 quiz
Video5 vidéos
Who's old and who's new here actually?4 min
Finding your own way of segmentation6 min
But if segmentation does not work?4 min
Don´t tell me a story about storys and branding6 min
Reading3 lectures
Digging deeper into Segmentation principles with the help of Facebook10 min
Segmentation in future: As if Facebook and Google joined forces10 min
Really good storytelling10 min
Quiz1 exercice pour s'entraîner
Did I get The Segmentation and Positioning-Module?6 min
Week
4
Clock
3 heures pour terminer

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

...
Reading
5 vidéos (Total 25 min), 2 quiz
Video5 vidéos
And in Practice?4 min
When we stumble5 min
The Digital Feedback-loop5 min
The core of it4 min
Quiz1 exercice pour s'entraîner
Self-testing the test-module6 min
4.3

Meilleurs avis

par OOAug 14th 2017

Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.

par AAMar 28th 2018

more than perfect for me ,and the value added countless

Enseignant

Henrik Blomgren

Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

À propos de EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme: ...

À propos de la Spécialisation Value Creation Through Innovation

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.