À propos de ce cours : If you want to earn money and be able to pay all the salaries you and your employees desperately need. If so: Is there anything else but sales and marketing? This is also the reason why we will start of in a situation “as if” you did start up the sales process in a new company where no previous customers did exist. Gradually your sales efforts bare fruit, you get customers and market expansion becomes important to be able to handle. The course begins in the art of cold calling and analyzing the customers, then gradually move over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. This course will prepare you for the marketing and sales efforts needed for technology based companies.