À propos de ce cours
4.0
19 notes
6 avis
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 30 heures pour terminer

Recommandé : 6 weeks of study, 2-4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 30 heures pour terminer

Recommandé : 6 weeks of study, 2-4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
1 heure pour terminer

INTRODUCTION

This module re-establishes that the ultimate goal of the business development process is the Business Franchise Model - Business Plan. It then provides an overview of the components of this business development process,and the process to create them. Learning Goals: every arduous journey needs a clear and ever-visible goal to guide it. After successfully completing this module, you will be able to do the following. 1) Explain why the 'Business Franchise Model - Business Plan is the ultimate goal of the business development process, making it your clear and ever-visible goal. 2) You will also be able to list the core milestones of this business development process process and the steps to achieve them. Thus enabling you to follow those steps to achieve those milestones towards creating your own business. ...
Reading
3 vidéos (Total 18 min), 2 lectures, 4 quiz
Video3 vidéos
The Quad-P Planning Process4 min
Pieces for the Dream7 min
Reading2 lectures
The E-Myth Revisited Summary-Part Three10 min
Validate Your Business Model10 min
Quiz4 exercices pour s'entraîner
Practice Quiz 1.1: The Ultimate Goal: Test How Clearly You Understand the Ultimate Goal of Your Business Development Process6 min
Practice Quiz 1.2: Principles: Test Your Understanding of the Steps Required to Reach Your Ultimate Business Development Goal8 min
Practice Quiz 1.3: Know the Parts: Test You Understanding of the Milestones that must be Achieved to Reach Your Business Development Goal8 min
Module One Graded Quiz: Quad-P Planning: Confirm Your Understanding of the Steps, Milestones, and Ultimate Goal of the Business Development Process16 min
Semaine
2
Heures pour terminer
7 heures pour terminer

PRINCIPLED PLANNING

Planning is a critical part of the business development process. The planning required by the 'New Business Paradigm' requires a different perspective and processing than what is traditionally thought of as planning. It seeks continual discovery as opposed to a static right solution. Learning Goals: Steve Jobs famously said, "Think Different". He wasn't just referring to what you think, but also how you think. After successfully completing this module, you will be able to do the following. 1) You will be capable of thinking differently with respect to planning. 2) You will be able to provide a rationale for this different way of thinking based on your understanding of its conceptual foundations. 3) After reviewing several illustrative examples for this type of planning, and illustrative examples of its execution you will move towards mastering the principles of this new planning process. Note! Mastering the principles that underlie this planning approach is a 'profession skill' required for all professionals, not just entrepreneurs in our new economy....
Reading
12 vidéos (Total 80 min), 4 lectures, 6 quiz
Video12 vidéos
Process Planning Principles Continued5 min
The Anatomy of a Plan8 min
Mantra of the Day: Maxcha, Minche Baby!4 min
The Perfect Meal Part 1: An Example of Adaptive and Process Planning8 min
The Perfect Meal Part 2: An Example of Adaptive and Process Planning7 min
The Anatomy of a Plan: Simple & Compound6 min
The Anatomy of a Plan: Complex & Meta11 min
Dissecting Planning Further - Part 1: An In Depth Examination of the Different Types of Planning5 min
Dissecting Planning Further - Part 2: An Illustrated Example of Adaptive Planning5 min
Dissecting Planning Further - Part 3: An Illustrated Example of Process Planning4 min
Dissecting Planning Further - Part 4: An Example of Principled Planning - - Putting it All Together6 min
Reading4 lectures
29 Year Old Entrepreneur-Now Co-Founder of a $1 Billion Startup.10 min
How These Entrepreneurs Found Success in an Industry They Knew Nothing About10 min
The Lost Art of Planning10 min
The Principles of Planning10 min
Quiz4 exercices pour s'entraîner
Graded Quiz 2.1: Principled Planning: Test Your Recall of the Principles Impacting the Planning Process Inherent in an Entrepreneurial Mindset12 min
Practice Quiz 2.2: Planning Anatomy: Test Your Understanding of the Different Types of Problems and Their Corresponding Different Types of Planning14 min
Practice Quiz 2.3: Test Your Ability to Recognize the Type of Planning Required for a Given Problem6 min
Module Two Graded Quiz: Test Your Ability to Execute the Principles To Guide the Type of Planning Required by the Quad-P Planning Process18 min
Semaine
3
Heures pour terminer
4 heures pour terminer

CREATING THE VALUE THAT WILL CREATE A CUSTOMER

The ultimate goal of any business, in fact the only goal is to create a customer. First and foremost in creating a customer is to create value. This lesson the nature of the value you have identified for your business and how it is expressed in a value proposition. After successfully completing this module, you will be able to do the following. 1. Dissect the problem you are trying to address in the market place into three categories: jobs or tasks the prospective customer is trying to achieve; the gains or benefits they seek in through those jobs or tasks; and the pains they are trying to relieve through those jobs or tasks, or the pains they endure in trying to perform those jobs or tasks. 2. Be able to compose a value proposition statement identifying what you believe to be the critical jobs, gains, or pains prospective customers will be willing to pay for. 3. Be able to test and validate that the jobs, gains, and/or pains you have identified are in fact the one most important to prospective customers, and that they are willing to pay for them. 4. Be able to make a compelling argument for why a prospective customer should in fact be your customer through your composition of this validated value proposition statement....
Reading
6 vidéos (Total 41 min), 4 lectures, 3 quiz
Video6 vidéos
Proposing Value7 min
Finding Proven Value5 min
Proofing Problem: Invite Co-creation6 min
Proofing Problem: Co-creation Continued7 min
Proofing Problem: Social Listening & Searching Tracking8 min
Reading4 lectures
How to Turn an Idea into a Startup-Begin with a Business Concept Statement10 min
How to Develop a Compelling Value Proposition10 min
4 Steps To Building A Compelling Value Proposition10 min
The Value Proposition Canvas by Strategyzer10 min
Quiz2 exercices pour s'entraîner
Practice Quiz 3.2: Value Proposition: Test You Ability to Develop a Compelling Value Proposition8 min
Graded Quiz Testing Your Ability to Validate a Value Proposition10 min
Semaine
4
Heures pour terminer
2 heures pour terminer

Construction Zone Two: Value Proposition

We have said several times that this course is somewhat unique as a online experience. Our goals involve more than just mastery of some content, or the execution of some task. Our goals include a tangible accomplishment: an ongoing business. You can put a time limit on an exam or an assignment, you can not dictate the time frame for a successful business. With this in mind we want to give you the learner extended time to truly engage your market and develop one of the most important aspects of one of your business development milestone. That being the value proposition. After successfully completing this model you will have successfully completed a set of activities that will give you a much clearer picture of the extent to which you have created a value that can potentially create a customer....
Reading
2 lectures, 1 quiz
Reading2 lectures
How to Use Google Adwords Keywords Tool10 min
How to Do Keyword Research10 min
4.0
6 avisChevron Right

Meilleurs avis

par SRAug 7th 2017

I am already through week 1 and I feel alot of things they have given as input has helped me to reiterate my launch plan again. I am glad I took the time out to go through this course.

par ASOct 13th 2016

Excellent course that is very practical and applied.

Enseignants

Avatar

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
Avatar

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing
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David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

À propos de Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

À propos de la Spécialisation How to Start Your Own Business

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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