Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
Ce cours fait partie de la Spécialisation Foundations of Marketing Analytics
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Spécialisation Foundations of Marketing AnalyticsUniversité EmoryÀ propos de ce cours
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Programme de cours : ce que vous apprendrez dans ce cours
Basics of Social Media Listening
Opinion Science and Dynamics
Crimson Hexagon Walkthrough
Applying Analytics to Social Media Activity
Avis
- 5 stars54,83 %
- 4 stars25,80 %
- 3 stars12,90 %
- 2 stars2,15 %
- 1 star4,30 %
Meilleurs avis pour INTRODUCTION TO SOCIAL MEDIA ANALYTICS
It is really helpful to understand the current business scenario of digital media.
Very good introdctory course on Social Media. Areas for improvement: show more info and detail over other analytical tools. In this course the full focus was on Crimson Hexagon. But as said, very good
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is course is for those who have little knowledge about social media listening. You will get to learn about crimson hexagon tool in this course.
very good and in depth course. also enjoyed the peer graded review
À propos du Spécialisation Foundations of Marketing Analytics
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