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Retour à Fundamentals of Social Media Advertising

Avis et commentaires pour d'étudiants pour Fundamentals of Social Media Advertising par Méta

1,646 évaluations

À propos du cours

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Meilleurs avis


11 nov. 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.


3 févr. 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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76 - 100 sur 435 Avis pour Fundamentals of Social Media Advertising

par Chalita

5 juil. 2021

I gain more knowledge and information. And also instructor is so friendly and explain in easy way that's I can understand very clearly.

par gorishankar g

25 avr. 2021

Very Good modules where we learn all the concepts related to social media marketing,Facebook ad-manager, Instagram and alot more

par Massimo L

18 avr. 2021

This was a good, very "practical" course which let me put all the theory I have learned in the previous courses into practice...

par Sebastian L M

6 mars 2021

This course begins to know more in depth how to use the facebook ad manager and how to create campaigns, I think it's very good.

par Azeez T O

31 oct. 2021

Fantastic course. Learned alot, it was concise and informative and gave an in-depth knowledge of how media advertising works.

par Calista P

29 nov. 2020

Keep on learning! This course is a bit more complicated than the previous but experience and learning knowledge is worth it!

par Pressiana V

9 mai 2022

Excellent course, I gained highly valuable knowledge. Also, the final project was fun and challending at the same time

par Iresha D G

12 juin 2021

This course is well organized and I learned lot of useful things by following it. Also Daniel Kob is a great teacher!

par N'zi k e e

16 févr. 2021

ce cour me passion vraiment. moi au départ qui n'avait aucune connaissance en marketing social-media me voilà combler

par Natalia D

20 nov. 2020

I cannot thank Coursera enough for granting me financial aid to study this course. It has been immensely educational.

par Jul M

12 avr. 2021

Thoroughly enjoyed the course! Found the lessons very helpful and the creative brief assignment is extremely useful.

par Emily R G

13 juin 2021

I love these courses. They are really thorough and up to date information on Facebook (and other social platforms).

par Pamela H

16 août 2022

I learned more than I thought I would in this class. The format was great, and I really enjoyed the final project.

par Christian R

17 mai 2021

This Course is full of information that will help us acquire new skills that we can utilize for our future career.

par Máximo E D l C R

5 juin 2021

Buen curso, donde te explica bien detallada las cosas y practicas tu conocimiento aprendido en las evaluaciones.


27 juil. 2021

En este curso se abordan los principios básicos de la publicidad en redes sociales. Es conciso ¡Lo recomiendo!

par Rafael S A

12 déc. 2022

An excellent course that has given me the bases for advertising on social networks, I absolutely recommend it

par Tamilarasi T

24 déc. 2022

i love with social media marketing nowadays because this course are awesome and instructors were fascinating

par Hanne M N

24 juin 2021

Great course! Extensive material and plenty of opportunity to practice_ A hands-on practical experience!

par Carlene B

16 mars 2021

Very informative and useful. The final project was really a useful exercise.

Many thanks to the Instructor

par Jose L C

3 déc. 2020

Professor Daniel is create. I learned a lot on the class to use on my personal and business social media.

par sudesh a

9 août 2022

It was an amazing learning experience in this course. Danial Explained everything in detail. Thank You.

par Lara b d

3 mars 2021

It was really interesting all the content. Sometimes a quite difficult but amazing to learn! Thank you

par Francis U

1 juin 2022

direct and post examples that are easy to understand... and break down the steps into managable sizes

par Wissam s

20 déc. 2020

A great course in which I learned the methods and strategies of producing successful content and ads