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Retour à Fundamentals of Social Media Advertising

Avis et commentaires pour d'étudiants pour Fundamentals of Social Media Advertising par Méta

1,646 évaluations

À propos du cours

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Meilleurs avis


11 nov. 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.


3 févr. 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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126 - 150 sur 435 Avis pour Fundamentals of Social Media Advertising

par Nurbek A

28 déc. 2020

Great! It was practical to do creative briefs and ads for Instagram and Facebook.

par Kajal K

27 déc. 2020

I learned so much and the professor was so clear. I highly recommend this course.

par Amalia d G

28 juin 2021

Super well organized and plenty of information to learn.

Awesome course.

Thanks :)

par samuel J

21 sept. 2022

This course is exceptional, i have learnt all the fundamentals of social media

par Ruhsun M

12 juin 2021

The way Daniel teaches, made me love learning more. Thanks for teaching us Sir.

par muhammad z

8 sept. 2022

I really enjoyed this module. It opened my mind of how campaign design works.

par Rajj

14 janv. 2021

Just the BEST course in the Fundamentals of Social Media Advertising! Period!

par Denise C

20 nov. 2021

Very well put together. I've already had real like benefits from this course

par Sujata G

5 mars 2022

This as my first course from Coursera and I am absoloutely happy with this.

par Slimane B

1 oct. 2022

Thank you very much for this course, i lhave learned a lot of new things.

par Jeanne T

30 avr. 2021

Excellent course information that I can apply to social media advertising.

par Ang T

23 févr. 2021

An excellent approach to organising an advertisement. Comprehensive tutor.

par Stefeena D

2 déc. 2020

Very helpful and easy to understand course with just the right instructor!

par brndn g

16 nov. 2020

Such a very straightforward, well developed course! I enjoyed it so much.

par Binh T l

13 janv. 2022

very details and easy to learn. Amazing course from Facebook. Thank you

par Dan V

8 nov. 2021

I learned practical skills that I'm now able to use in actual projects.

par 이병주

1 mars 2021

What a great course!, it was great time to learn about social media ad

par ahmat t s

25 déc. 2022

great learning outcomes !! really thank coursera for this opportunity

par Joanna D J

1 oct. 2022

Excellent lecturer, interesting topics,challenging tests.Just Great!

par Daniel O

29 juin 2022

This is one of the most challenging course and i have learnt so much.

par Darashan C

24 juil. 2021

Great for beginners! And an amazing follow-up to the previous course.

par Chin K L

1 août 2021

Excellent course on social media advertising, useful and practical.

par Muhammad W

19 juil. 2022

In This Course I learn How to Advertise On Social Media Platfrom

par Fatima A

2 août 2022

Great course, so practical and professional!

Thank you so much!!

par Diego U C

5 mai 2022

Excelete intoducción a los anuncios de plataformas de display.