Social Impact Strategy: Tools for Entrepreneurs and Innovators

University of Pennsylvania

À propos de ce cours

This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact organizations of their own invention. By moving through four stages, Define, Design, Pilot, and Scale, students will turn their passion for changing the world into concrete plans for launching a nonprofit or for-profit venture designed to achieve a social goal. This course will allow students to systematically think through problems; develop and test an innovative solution; assess risk, competition, and performance; and spread impact in a way that is financially sustainable. Students who complete the course become eligible to apply for an in-person educational experience, called the Global Social Impact House. GSIH is a seven-day residential program that provides fellows with the tools, community and training they need to advance their ventures. Workshops are customized to the needs of fellows and explore advanced concepts in business models, design thinking and leadership. The program is also designed to help fellows build meaningful, global connections while living together in an inspirational host location. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau débutant

Approx. 8 heures pour terminer

Recommandé : 4 weeks of study, 2-4 hours/week

English

Sous-titres : English

Compétences que vous acquerrez

Market AnalysisBusiness ModelingDecision-MakingStrategic Management

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau débutant

Approx. 8 heures pour terminer

Recommandé : 4 weeks of study, 2-4 hours/week

English

Sous-titres : English

Syllabus - What you will learn from this course

1

Section

2 hours to complete

Introduction

Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course. ...

9 videos (Total 39 min), 1 reading, 1 quiz

9 videos

0.1. What to Expect in this Course1m

1.1 Introduction to Social Innovation6m

1.2 Traditional approaches to public problem solving4m

1.3 A social entrepreneur's approach to problem solving6m

1.4 Introduction to the social enterprise and the social enterprise spectrum6m

1.5 The Importance of the business model1m

1.6 Traits of social enterprise across the spectrum6m

1.7. Meet Carlos and Coco2m

1.8. Anatomy of a Social Entrepreneur2m

1 readings

Recommended Readings for Week 1. Introduction10m

1 practice exercises

Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40m

2

Section

2 hours to complete

Define and Design

Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire. ...

13 videos (Total 70 min), 1 reading, 1 quiz

13 videos

2.1 How Do We Find Innovations? Introduction to the Design Process6m

2.2 Why is Design Thinking Important for Social Innovation?4m

2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5m

2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6m

2.5 How to Design Part 3: Prototyping3m

2.6 Embracing Creativity and Innovation3m

2.7 Articulating your Roadmap to Impact: The Logic Model3m

2.8 The Logic Model: Critical Elements6m

2.9 The Logic Model: How to Use It7m

2.10 Three Examples of Logic Models10m

2.11 Tips for Building a Strong Logic Model2m

2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7m

2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4m

1 readings

Recommended Readings for Week 2: Define and Design10m

1 practice exercises

Week 2 Quiz: Finding Innovations and the Road to Impact30m

3

Section

2 hours to complete

Pilot and Scale

We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation. ...

11 videos (Total 52 min), 1 reading, 1 quiz

11 videos

3.1 Two Approaches to Measuring Performance: Social Return on Investment (SROI) and Ratings6m

3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4m

3.3 Examples of Balanced Scorecards7m

3.4 How to Develop a Balanced Scorecard - Overview2m

3.5 How to Develop a Balanced Scorecard - Detail7m

3.6 What is Scale?3m

3.7 The Importance of Scale in the Social Sector2m

3.8 Five Approaches to Scale - Overview3m

3.9 Five Approaches to Scale - Details and Implications5m

3.10 Approaching Scale Critically4m

3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5m

1 readings

Recommended Readings for Week 3. Pilot and Scale10m

1 practice exercises

Week 3 Quiz: Performance Measurement and Scale28m

4

Section

2 hours to complete

Sector Selection and Business Models

This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum. ...

15 videos (Total 73 min), 1 reading, 1 quiz

15 videos

4.1 Why you Need a Business Model8m

4.2 Features of the Business Model3m

4.3 Business Models along the Business Model Spectrum4m

4.4 Choosing a Model - Introduction5m

4.5 Choosing a Model - How to Choose5m

4.6 Drilling Down on Assessment 2: Competitive Positioning6m

4.7 Competitive Positioning: Market Characteristics and Differentiation4m

4.8 An Example of Competitive Positioning: Blue Avocado5m

4.9 An Example of Competitive Positioning: Jolkona4m

4.10 Key Criteria of Competitive Positioning Assessment2m

4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5m

4.12 Balancing Mission and Profit1m

4.13.Carlos and Coco Choose a Business Model8m

4.14 The bottom line0m

4.15. Key Questions all Social Innovators Must Ask5m

1 readings

Recommended Readings for Week 4. Sector Selection and Business Models10m

1 practice exercises

Week 4 Quiz: Sector Selection and Business Models26m

Instructor

Peter Frumkin

Professor

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I pay for this course?
If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.
What is the refund policy?
Is financial aid available?
Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.
How is this course unique?
This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House: http://socialimpactstrategy.org/residential/gsih.
How often will this course be offered?
The course is available on the following dates:
Oct 3 - Nov 7
Oct 31 - Dec 5
Nov 28 - Jan 2
Dec 26 - Jan 30
Jan 23 - Feb 27
Feb 20 - Mar 27
Do I have to pay for a certificate to apply for the Global Social Impact House?
No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih

More questions? Visit the Learner Help Center

Social Impact Strategy: Tools for Entrepreneurs and Innovators