This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact
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Social Impact Strategy: Tools for Entrepreneurs and Innovators
Université de PennsylvanieÀ propos de ce cours
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Résultats de carrière des étudiants
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ont commencé une nouvelle carrière après avoir terminé ce cours
25%
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Certificat partageable
Obtenez un Certificat lorsque vous terminez
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Niveau débutant
Approx. 8 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Compétences que vous acquerrez
Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship
Résultats de carrière des étudiants
19%
ont commencé une nouvelle carrière après avoir terminé ce cours
25%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 8 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Offert par
Université de Pennsylvanie
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Introduction
Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course.
2 heures pour terminer
9 vidéos (Total 39 min), 1 lecture, 1 quiz
9 vidéos
1.1 Introduction to Social Innovation6 min
1.2 Traditional approaches to public problem solving4 min
1.3 A social entrepreneur's approach to problem solving6 min
1.4 Introduction to the social enterprise and the social enterprise spectrum6 min
1.5 The Importance of the business model1 min
1.6 Traits of social enterprise across the spectrum6 min
1.7. Meet Carlos and Coco2 min
1.8. Anatomy of a Social Entrepreneur2 min
1 lecture
Recommended Readings for Week 1. Introduction10 min
1 exercice pour s'entraîner
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship30 min
2 heures pour terminer
Define and Design
Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.
2 heures pour terminer
13 vidéos (Total 70 min), 1 lecture, 1 quiz
13 vidéos
2.2 Why is Design Thinking Important for Social Innovation?4 min
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5 min
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6 min
2.5 How to Design Part 3: Prototyping3 min
2.6 Embracing Creativity and Innovation3 min
2.7 Articulating your Roadmap to Impact: The Logic Model3 min
2.8 The Logic Model: Critical Elements6 min
2.9 The Logic Model: How to Use It7 min
2.10 Three Examples of Logic Models10 min
2.11 Tips for Building a Strong Logic Model2 min
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7 min
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4 min
1 lecture
Recommended Readings for Week 2: Define and Design10 min
1 exercice pour s'entraîner
Week 2 Quiz: Finding Innovations and the Road to Impact30 min
2 heures pour terminer
Pilot and Scale
We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation.
2 heures pour terminer
11 vidéos (Total 52 min), 1 lecture, 1 quiz
11 vidéos
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4 min
3.3 Examples of Balanced Scorecards7 min
3.4 How to Develop a Balanced Scorecard - Overview2 min
3.5 How to Develop a Balanced Scorecard - Detail7 min
3.6 What is Scale?3 min
3.7 The Importance of Scale in the Social Sector2 min
3.8 Five Approaches to Scale - Overview3 min
3.9 Five Approaches to Scale - Details and Implications5 min
3.10 Approaching Scale Critically4 min
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5 min
1 lecture
Recommended Readings for Week 3. Pilot and Scale10 min
1 exercice pour s'entraîner
Week 3 Quiz: Performance Measurement and Scale30 min
2 heures pour terminer
Sector Selection and Business Models
This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum.
2 heures pour terminer
15 vidéos (Total 73 min), 1 lecture, 1 quiz
15 vidéos
4.2 Features of the Business Model3 min
4.3 Business Models along the Business Model Spectrum4 min
4.4 Choosing a Model - Introduction5 min
4.5 Choosing a Model - How to Choose5 min
4.6 Drilling Down on Assessment 2: Competitive Positioning6 min
4.7 Competitive Positioning: Market Characteristics and Differentiation4 min
4.8 An Example of Competitive Positioning: Blue Avocado5 min
4.9 An Example of Competitive Positioning: Jolkona4 min
4.10 Key Criteria of Competitive Positioning Assessment2 min
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5 min
4.12 Balancing Mission and Profit1 min
4.13.Carlos and Coco Choose a Business Model8 min
4.14 The bottom line54s
4.15. Key Questions all Social Innovators Must Ask5 min
1 lecture
Recommended Readings for Week 4. Sector Selection and Business Models10 min
1 exercice pour s'entraîner
Week 4 Quiz: Sector Selection and Business Models30 min
Avis
Meilleurs avis pour SOCIAL IMPACT STRATEGY: TOOLS FOR ENTREPRENEURS AND INNOVATORS
par FM8 juin 2020
I have no regrets enrolling at this course. My learnings here are truly foundational, makes me more excited to start. I hope I'll be able to apply the teachings here. So useful for a beginner like me.
par MH30 août 2020
Great course, questionable scoring model on quizzes. Can get 12 out of 13 questions correct yet still score a 54%. Too much emphasis on one question rather than broad understanding of concepts.
par AI30 mars 2020
I greatly appreciated this kind of educational platform (Coursera in partnership with various Universities) which can reach millions of people who are aspired to learn in a broader perspective.
par A1 nov. 2017
Wonderful!!! A great way to organize your thoughts and make your plan more efficient if you want to make a social impact. Thanks Coursera for offering this great tool for social entrepreneurs!
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