This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact
Offert par
Social Impact Strategy: Tools for Entrepreneurs and Innovators
Université de Pennsylvanie
À propos de ce cours
60,766 consultations récentes
Résultats de carrière des étudiants
30%
ont commencé une nouvelle carrière après avoir terminé ce cours
32%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Compétences que vous acquerrez
Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship
Résultats de carrière des étudiants
30%
ont commencé une nouvelle carrière après avoir terminé ce cours
32%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
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Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 9 heures pour terminer
Recommandé : 4 weeks of study, 2-4 hours/week
Anglais
Sous-titres : Anglais
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Introduction
Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course.
2 heures pour terminer
9 vidéos (Total 39 min), 1 lecture, 1 quiz
9 vidéos
1.1 Introduction to Social Innovation6 min
1.2 Traditional approaches to public problem solving4 min
1.3 A social entrepreneur's approach to problem solving6 min
1.4 Introduction to the social enterprise and the social enterprise spectrum6 min
1.5 The Importance of the business model1 min
1.6 Traits of social enterprise across the spectrum6 min
1.7. Meet Carlos and Coco2 min
1.8. Anatomy of a Social Entrepreneur2 min
1 lecture
Recommended Readings for Week 1. Introduction10 min
1 exercice pour s'entraîner
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40 min
2 heures pour terminer
Define and Design
Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.
2 heures pour terminer
13 vidéos (Total 70 min), 1 lecture, 1 quiz
13 vidéos
2.2 Why is Design Thinking Important for Social Innovation?4 min
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5 min
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6 min
2.5 How to Design Part 3: Prototyping3 min
2.6 Embracing Creativity and Innovation3 min
2.7 Articulating your Roadmap to Impact: The Logic Model3 min
2.8 The Logic Model: Critical Elements6 min
2.9 The Logic Model: How to Use It7 min
2.10 Three Examples of Logic Models10 min
2.11 Tips for Building a Strong Logic Model2 min
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7 min
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4 min
1 lecture
Recommended Readings for Week 2: Define and Design10 min
1 exercice pour s'entraîner
Week 2 Quiz: Finding Innovations and the Road to Impact30 min
2 heures pour terminer
Pilot and Scale
We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation.
2 heures pour terminer
11 vidéos (Total 52 min), 1 lecture, 1 quiz
11 vidéos
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4 min
3.3 Examples of Balanced Scorecards7 min
3.4 How to Develop a Balanced Scorecard - Overview2 min
3.5 How to Develop a Balanced Scorecard - Detail7 min
3.6 What is Scale?3 min
3.7 The Importance of Scale in the Social Sector2 min
3.8 Five Approaches to Scale - Overview3 min
3.9 Five Approaches to Scale - Details and Implications5 min
3.10 Approaching Scale Critically4 min
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5 min
1 lecture
Recommended Readings for Week 3. Pilot and Scale10 min
1 exercice pour s'entraîner
Week 3 Quiz: Performance Measurement and Scale28 min
2 heures pour terminer
Sector Selection and Business Models
This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum.
2 heures pour terminer
15 vidéos (Total 73 min), 1 lecture, 1 quiz
15 vidéos
4.2 Features of the Business Model3 min
4.3 Business Models along the Business Model Spectrum4 min
4.4 Choosing a Model - Introduction5 min
4.5 Choosing a Model - How to Choose5 min
4.6 Drilling Down on Assessment 2: Competitive Positioning6 min
4.7 Competitive Positioning: Market Characteristics and Differentiation4 min
4.8 An Example of Competitive Positioning: Blue Avocado5 min
4.9 An Example of Competitive Positioning: Jolkona4 min
4.10 Key Criteria of Competitive Positioning Assessment2 min
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5 min
4.12 Balancing Mission and Profit1 min
4.13.Carlos and Coco Choose a Business Model8 min
4.14 The bottom line54s
4.15. Key Questions all Social Innovators Must Ask5 min
1 lecture
Recommended Readings for Week 4. Sector Selection and Business Models10 min
1 exercice pour s'entraîner
Week 4 Quiz: Sector Selection and Business Models26 min
Avis
4.8
Meilleurs avis pour SOCIAL IMPACT STRATEGY: TOOLS FOR ENTREPRENEURS AND INNOVATORS
par ANov 1, 2017
Wonderful!!! A great way to organize your thoughts and make your plan more efficient if you want to make a social impact. Thanks Coursera for offering this great tool for social entrepreneurs!
par LHMay 29, 2017
Very informative with lots of practical touch points and examples! I genuinely enjoyed taking part in this online course and it has significantly shaped my own research for my master's degree.
par ESJul 17, 2019
I find this course very informational and more importantly, very actionable. I finished the course feeling confident that I will be able to use the tools taught in my own initiative.
par TWNov 11, 2019
Excellent course for anyone planning to start a nonprofit or wanting to think more strategically about an existing nonprofit. Lessons are well-organized, concise, and informative.
par SSDec 29, 2016
In-depth knowledge of social impact with relevant examples and handy tools and frameworks. The course provided structure to my approach towards social impact. Highly recommended.
par CGFeb 25, 2017
Great course to gain an insight of the world of social entrepreneurship; gives you a solid framework to get your social enterprise started on the right footing. thanks
par KMJul 25, 2017
It gave me a very in-depth understanding of What social Entrepreneurship is and the importance of building a Business Model to a Social Enterprise for sustainability.
par LMNov 4, 2017
Excellent course with thorough examples and tangible tools to adopt and implement in one's own practice. Absolutely worth the time investment. Highly recommended.
par VVFeb 9, 2020
This course provides a solid methodology for entering the social impact space. It gave me a sense of which consulting tools are effective in this environment.
par SMJul 18, 2017
A clear and concise and easy to understand framework that sets you thinking and gets you to action ,and towards immediate implementation of the concepts
par ESMar 12, 2019
The lectures are very helpful. In this course I was able to find relevante information that is guiding me to start my social entrepreneurship venture.
par NDNov 24, 2016
This course is a wonderful tool for social innovations to start with. Key concepts are explained in a very, clear innovative and well-designed way.
par MLJun 21, 2019
Very good instruction. Really liked the way the instructors can differentiate between the spectrum of non-profits and for profit social venture.
par MBNov 15, 2019
Excellant content and amazing resource for any social entrepreneur unsure of the next steps to take to grow and change the world. Thank you all!
par FHMar 18, 2018
Great content, and clear delivery of the content. The illustration of the concept through the stories of two entrepreneurs is also very useful.
par SLSep 26, 2019
this course was very useful during the setting up of my social enterprise, it gave me knowledge and ideas on how to set up a social enterprise
par JQJun 16, 2017
Well structured; detailed; backed with examples and readings (many free).\n\nThis is by far one of the best courses on business on Coursera.
par BHNov 5, 2017
Love Mr. Frumkin's style of lecturing. It helped me a lot with the first stages of converting my existing nonprofit into a social enterprise
par PMJul 29, 2017
A great course with great visual aids to get you started on the basics of what you need to be thinking in relation to social enterprises.
par JOSep 19, 2019
Fantastic course. It gave me a greater understanding of social enterprises and will enable me to launch my own social enterprise
Offert par
Université de Pennsylvanie
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si j'achète le Certificat ?
Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
How is this course unique?
This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House: http://socialimpactstrategy.org/residential/gsih.
How often will this course be offered?
The course is available on the following dates:
Oct 3 - Nov 7
Oct 31 - Dec 5
Nov 28 - Jan 2
Dec 26 - Jan 30
Jan 23 - Feb 27
Feb 20 - Mar 27
Do I have to pay for a certificate to apply for the Global Social Impact House?
No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.