À propos de ce cours
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Approx. 9 heures pour terminer

Recommandé : 4 weeks of study, 2-4 hours/week...


Sous-titres : Anglais

Compétences que vous acquerrez

Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

Approx. 9 heures pour terminer

Recommandé : 4 weeks of study, 2-4 hours/week...


Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

2 heures pour terminer


Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course.

9 vidéos (Total 39 min), 1 lecture, 1 quiz
9 vidéos
1.1 Introduction to Social Innovation6 min
1.2 Traditional approaches to public problem solving4 min
1.3 A social entrepreneur's approach to problem solving6 min
1.4 Introduction to the social enterprise and the social enterprise spectrum6 min
1.5 The Importance of the business model1 min
1.6 Traits of social enterprise across the spectrum6 min
1.7. Meet Carlos and Coco2 min
1.8. Anatomy of a Social Entrepreneur2 min
1 lecture
Recommended Readings for Week 1. Introduction10 min
1 exercice pour s'entraîner
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40 min
2 heures pour terminer

Define and Design

Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.

13 vidéos (Total 70 min), 1 lecture, 1 quiz
13 vidéos
2.2 Why is Design Thinking Important for Social Innovation?4 min
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5 min
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6 min
2.5 How to Design Part 3: Prototyping3 min
2.6 Embracing Creativity and Innovation3 min
2.7 Articulating your Roadmap to Impact: The Logic Model3 min
2.8 The Logic Model: Critical Elements6 min
2.9 The Logic Model: How to Use It7 min
2.10 Three Examples of Logic Models10 min
2.11 Tips for Building a Strong Logic Model2 min
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7 min
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4 min
1 lecture
Recommended Readings for Week 2: Define and Design10 min
1 exercice pour s'entraîner
Week 2 Quiz: Finding Innovations and the Road to Impact30 min
2 heures pour terminer

Pilot and Scale

We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation.

11 vidéos (Total 52 min), 1 lecture, 1 quiz
11 vidéos
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4 min
3.3 Examples of Balanced Scorecards7 min
3.4 How to Develop a Balanced Scorecard - Overview2 min
3.5 How to Develop a Balanced Scorecard - Detail7 min
3.6 What is Scale?3 min
3.7 The Importance of Scale in the Social Sector2 min
3.8 Five Approaches to Scale - Overview3 min
3.9 Five Approaches to Scale - Details and Implications5 min
3.10 Approaching Scale Critically4 min
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5 min
1 lecture
Recommended Readings for Week 3. Pilot and Scale10 min
1 exercice pour s'entraîner
Week 3 Quiz: Performance Measurement and Scale28 min
2 heures pour terminer

Sector Selection and Business Models

This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum.

15 vidéos (Total 73 min), 1 lecture, 1 quiz
15 vidéos
4.2 Features of the Business Model3 min
4.3 Business Models along the Business Model Spectrum4 min
4.4 Choosing a Model - Introduction5 min
4.5 Choosing a Model - How to Choose5 min
4.6 Drilling Down on Assessment 2: Competitive Positioning6 min
4.7 Competitive Positioning: Market Characteristics and Differentiation4 min
4.8 An Example of Competitive Positioning: Blue Avocado5 min
4.9 An Example of Competitive Positioning: Jolkona4 min
4.10 Key Criteria of Competitive Positioning Assessment2 min
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5 min
4.12 Balancing Mission and Profit1 min
4.13.Carlos and Coco Choose a Business Model8 min
4.14 The bottom line54s
4.15. Key Questions all Social Innovators Must Ask5 min
1 lecture
Recommended Readings for Week 4. Sector Selection and Business Models10 min
1 exercice pour s'entraîner
Week 4 Quiz: Sector Selection and Business Models26 min
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Meilleurs avis

par ANov 2nd 2017

Wonderful!!! A great way to organize your thoughts and make your plan more efficient if you want to make a social impact. Thanks Coursera for offering this great tool for social entrepreneurs!

par LHMay 30th 2017

Very informative with lots of practical touch points and examples! I genuinely enjoyed taking part in this online course and it has significantly shaped my own research for my master's degree.



Peter Frumkin

Nonprofit Leadership Program, School of Social Policy & Practice

À propos de Université de Pennsylvanie

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

  • This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House: http://socialimpactstrategy.org/residential/gsih.

  • The course is available on the following dates:

    Oct 3 - Nov 7

    Oct 31 - Dec 5

    Nov 28 - Jan 2

    Dec 26 - Jan 30

    Jan 23 - Feb 27

    Feb 20 - Mar 27

  • No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.