À propos de ce cours

13 466 consultations récentes

This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.  
From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction.  
The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data.  This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise.

This course is available in English.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau intermédiaire

Approx. 19 heures pour terminer

Anglais

Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?

Essayez Coursera pour les affaires

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Niveau intermédiaire

Approx. 19 heures pour terminer

Anglais

Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?

Essayez Coursera pour les affaires

Enseignant

Évaluation de l'enseignant

4,53/5 (74 évaluations)

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty

Rutgers Business School

22 585 étudiants

1 cours

Programme de cours : ce que vous apprendrez dans ce cours

Évaluation du contenu95%(2,591 évaluations)

Semaine

1

Semaine 1

4 heures pour terminer

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.

4 heures pour terminer

13 vidéos (Total 97 min), 3 lectures, 1 quiz

13 vidéos

Welcome4 min

What do we need to learn about Digital Transformation?7 min

Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7 min

The Revolution9 min

Hype and adoption - Part I9 min

Hype and adoption - Part II8 min

Digital Master7 min

Embrace the present and build the future6 min

Leading for innovation9 min

Knowing and loving your customer8 min

The human factor4 min

How to get business and IT right?12 min

What did we learn about Digital Transformation?3 min

3 lectures

What is digital transformation?30 min

GERMAN: 2017 Study on Digital Transformation in Germany10 min

Keeping Score: Why digital transformation matters?10 min

1 exercice pour s'entraîner

Test your knowledge about Digital Transformation30 min

Semaine

2

Semaine 2

4 heures pour terminer

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments.

4 heures pour terminer

11 vidéos (Total 69 min), 9 lectures, 1 quiz

11 vidéos

What will we learn about virtual, mixed, and augmented reality?4 min

Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7 min

What is the difference between AR and VR? And why do I care?6 min

What do you need to experience and enjoy VR or AR content?6 min

Content rules all around! In 360 degrees, content rules even more5 min

Show me the money. Billions in the AR and VR markets3 min

What does NASA, Ikea, BMW, and others do with AR and VR?8 min

How to go shopping in a virtual world? The retail industry experience8 min

My own virtual experience1 min

Succeeding in Marketing and Advertising with VR and AR12 min

What did we learn about virtual, mixed and augmented reality?3 min

9 lectures

2021: AR, VR and Mixed Reality in post-pandemic times?10 min

VR, AR, MR and What Does Immersion Actually Mean?15 min

Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5 min

How VR And AR Can Enhance The Retail Experience10 min

A preview of the first wave of AR apps coming to iPhones10 min

How to Create a Content Marketing Strategy for Virtual Reality10 min

The Next-Generation of Virtual Reality for Brands and Marketing10 min

Augmented Reality: Marketing's Trillion-Dollar Opportunity10 min

Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10 min

1 exercice pour s'entraîner

Test your knowledge about virtual, mixed and augmented reality30 min

Semaine

3

Semaine 3

4 heures pour terminer

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation.

4 heures pour terminer

9 vidéos (Total 77 min), 11 lectures, 1 quiz

9 vidéos

What will we learn about Internet of Things?4 min

What is Internet of Things?11 min

Market trends and key companies and technologies5 min

The monetary and competitive opportunity of “The Internet of Things”11 min

How real companies embrace IoT9 min

A world of possibilities: IoT Communities for you2 min

The customer journey with IoT16 min

Blueprint Journey IoT14 min

What did we learn about IoT?1 min

11 lectures

2017 Internet Of Things (IoT) Intelligence Update10 min

Video: Create the Internet of Your Things - Microsoft's Vision for IoT2 min

How The Internet of Things Will Impact Customer Service10 min

Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10 min

How The Internet Of Things Is Changing Online Marketing10 min

Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7 min

Case study: manufacturing15 min

The Tesla IoT Car20 min

Why IoT and Why Now?10 min

Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10 min

Data Privacy? Who Owns My Data?10 min

1 exercice pour s'entraîner

Test your knowledge about IoT30 min

Semaine

4

Semaine 4

3 heures pour terminer

ARTIFICIAL INTELLIGENCE AND BIG DATA

3 heures pour terminer

11 vidéos (Total 90 min), 4 lectures, 1 quiz

11 vidéos

What are we going to learn about Big Data and Artificial Intelligence?6 min

The key terms about big data and artificial intelligence13 min

The not so secret sources of all that data you should know11 min

The Who is Who of Big Data and AI14 min

Will Artificial Intelligence replace your and my job?10 min

Ways to leverage big data in your marketing strategy8 min

Intelligent Customer Engagement requires AI10 min

Learning from Companies using AI4 min

Getting Future Ready with AI7 min

Scenarios for your organization1 min

What did we learn about Big Data and AI?36s

4 lectures

Between coffee sips: The Starbucks Case10 min

More terms you may want to know10 min

Contradictory views of technology and science leaders10 min

What Data-Driven Creative Means For The Future Of Advertising10 min

1 exercice pour s'entraîner

Test your knowledge about Big Data and Artificial Intelligence30 min

Avis

4.4

115 avis

5 stars
61,12 %
4 stars
26,76 %
3 stars
6,76 %
2 stars
1,12 %
1 star
4,22 %

Meilleurs avis pour NEW TECHNOLOGIES FOR BUSINESS LEADERS

par JK18 mai 2018

A good introduction and engaging lecturer. Could perhaps do with a few more concrete examples not just tailored to the marketing but also to manufacturing could make this a 5-star course.

par AA16 oct. 2018

Easy to follow course; the instructor has a strong background in the field and delivering presentation in a good way.

par MS23 juin 2018

Loving it. Very helpful to get a quick understanding. References to TED videos are good and entertaining, too.

par KP12 juin 2018

Very useful for learning about new digital technology, easy to understand and link to the business.

Voir tous les avis

Foire Aux Questions

Quand aurai-je accès aux vidéos de cours et aux devoirs ?
L’accès à des vidéos de cours et des devoirs dépend de votre type d’inscription. Si vous suivez un cours en mode auditeur libre, vous pourrez voir la plupart des contenus de cours gratuitement. Pour accéder aux devoirs notés et obtenir un certificat, vous devrez acheter une expérience de certificat, pendant ou après avoir assister au cours en tant qu’auditeur libre. Si vous ne visualisez pas l’option auditeur libre :
Il est possible que le cours ne propose pas d’option auditeur libre. Vous pouvez en revanche accéder à un essai gratuit ou faire une demande d'aide financière.
Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
À quoi ai-je droit si j'achète le Certificat ?
Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Une aide financière est-elle possible ?
Oui. Dans certains programmes d’apprentissage, vous pouvez demander une aide financière ou une bourse d’études si vous ne pouvez pas payer les frais d’inscription. Si une aide financière ou une bourse d’études est disponible pour le programme d’apprentissage choisi, vous trouverez un lien pour faire une demande sur la page de description.

D'autres questions ? Visitez le Centre d'Aide pour les Étudiants.

New Technologies for Business Leaders

New Technologies for Business Leaders

À propos de ce cours