À propos de ce cours
4.1
78 notes
27 avis
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Niveau intermédiaire

Niveau intermédiaire

Heures pour terminer

Approx. 17 heures pour terminer

Recommandé : 5 weeks of study, 5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire

Niveau intermédiaire

Heures pour terminer

Approx. 17 heures pour terminer

Recommandé : 5 weeks of study, 5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
3 heures pour terminer

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies....
Reading
13 vidéos (Total 97 min), 3 lectures, 1 quiz
Video13 vidéos
Welcome4 min
What do we need to learn about Digital Transformation?7 min
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7 min
The Revolution9 min
Hype and adoption - Part I9 min
Hype and adoption - Part II8 min
Digital Master7 min
Embrace the present and build the future6 min
Leading for innovation9 min
Knowing and loving your customer8 min
The human factor4 min
How to get business and IT right?12 min
What did we learn about Digital Transformation?3 min
Reading3 lectures
What is digital transformation?30 min
GERMAN: 2017 Study on Digital Transformation in Germany10 min
Keeping Score: Why digital transformation matters?10 min
Quiz1 exercices pour s'entraîner
Test your knowledge about Digital Transformation20 min
Semaine
2
Heures pour terminer
3 heures pour terminer

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments. ...
Reading
11 vidéos (Total 69 min), 8 lectures, 1 quiz
Video11 vidéos
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7 min
What is the difference between AR and VR? And why do I care?6 min
What do you need to experience and enjoy VR or AR content?6 min
Content rules all around! In 360 degrees, content rules even more5 min
Show me the money. Billions in the AR and VR markets3 min
What does NASA, Ikea, BMW, and others do with AR and VR?8 min
How to go shopping in a virtual world? The retail industry experience8 min
My own virtual experience1 min
Succeeding in Marketing and Advertising with VR and AR12 min
What did we learn about virtual, mixed and augmented reality?3 min
Reading8 lectures
VR, AR, MR and What Does Immersion Actually Mean?15 min
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5 min
How VR And AR Can Enhance The Retail Experience10 min
A preview of the first wave of AR apps coming to iPhones10 min
How to Create a Content Marketing Strategy for Virtual Reality10 min
The Next-Generation of Virtual Reality for Brands and Marketing10 min
Augmented Reality: Marketing's Trillion-Dollar Opportunity10 min
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10 min
Quiz1 exercices pour s'entraîner
Test your knowledge about virtual, mixed and augmented reality28 min
Semaine
3
Heures pour terminer
4 heures pour terminer

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation....
Reading
9 vidéos (Total 77 min), 10 lectures, 1 quiz
Video9 vidéos
What is Internet of Things?11 min
Market trends and key companies and technologies5 min
The monetary and competitive opportunity of “The Internet of Things”11 min
How real companies embrace IoT9 min
A world of possibilities: IoT Communities for you2 min
The customer journey with IoT16 min
Blueprint Journey IoT14 min
What did we learn about IoT?1 min
Reading10 lectures
2017 Internet Of Things (IoT) Intelligence Update10 min
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2 min
How The Internet of Things Will Impact Customer Service10 min
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10 min
How The Internet Of Things Is Changing Online Marketing10 min
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7 min
Case study: manufacturing15 min
The Tesla IoT Car20 min
Why IoT and Why Now?10 min
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10 min
Quiz1 exercices pour s'entraîner
Test your knowledge about IoT36 min
Semaine
4
Heures pour terminer
3 heures pour terminer

ARTIFICIAL INTELLIGENCE AND BIG DATA

This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. ​It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided....
Reading
11 vidéos (Total 90 min), 4 lectures, 1 quiz
Video11 vidéos
The key terms about big data and artificial intelligence13 min
The not so secret sources of all that data you should know11 min
The Who is Who of Big Data and AI14 min
Will Artificial Intelligence replace your and my job?10 min
Ways to leverage big data in your marketing strategy​8 min
Intelligent Customer Engagement requires AI10 min
Learning from Companies using AI4 min
Getting Future Ready with AI7 min
Scenarios for your organization1 min
What did we learn about Big Data and AI?36s
Reading4 lectures
Between coffee sips: The Starbucks Case10 min
More terms you may want to know10 min
Contradictory views of technology and science leaders​10 min
What Data-Driven Creative Means For The Future Of Advertising​10 min
Quiz1 exercices pour s'entraîner
Test your knowledge about Big Data and Artificial Intelligence20 min
4.1
27 avisChevron Right

Meilleurs avis

par ATMay 19th 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

par AUOct 17th 2018

Easy to follow course; the instructor has a strong background in the field and delivering presentation in a good way.

Enseignants

Avatar

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty
Rutgers Business School

À propos de Rutgers the State University of New Jersey

Foire Aux Questions

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  • Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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