What are we going to learn about Big Data and Artificial Intelligence?

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En provenance du cours de Rutgers the State University of New Jersey

New Technologies for Business Leaders

74 notes

Rutgers the State University of New Jersey

New Technologies for Business Leaders

74 notes

This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English.

À partir de la leçon

ARTIFICIAL INTELLIGENCE AND BIG DATA

This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided.

What are we going to learn about Big Data and Artificial Intelligence?6:47

The key terms about big data and artificial intelligence13:33

The not so secret sources of all that data you should know11:41

Rencontrer les enseignants

Mark Mueller-Eberstein, Dipl. Kfm.
Instructor of Professional Practice - Faculty
Rutgers Business School

This is Mark Mueller-Eberstein,

your guide through the digital transformation journey.

In this module, you will learn about big data and

artificial intelligence and how these technologies allow new ways of customer engagement.

Many people believe that great marketing is an art form.

But big data has added serious stores of science into the mix.

Smart marketers are now relying on data more than ever to inform,

test and iterate their strategies and continuously improve their execution.

Combining the data with machine learning and artificial intelligence

creates systems that assist marketers in areas such as market forecasting,

automation of processes and even decision making.

You can expect to see an increase in the efficiency of tasks,

better insight into your customers and their needs as well as

more and more abilities to deliver

personalized experiences to your clients and customers.

Data analytics might never replace the creative minds,

the artwork behind the best marketing campaigns.

They certainly though can provide those minds with

incredible tools and insights that can help all of us to perform even better.

This module will help you to discuss and embrace a key technology in

the digital transformation of many organizations and even societies.

So first, we will define the key terms.

Then we will look at data sources and why there's

so much more data available than ever before.

And where the trends are going.

Together we will gain an overview of the market trends and solutions available,

and those are emerging today.

Especially artificial intelligence though

has been controversially discussed over the recent past.

We will touch on some of the potential challenges of AI.

As Big Data and AI technology have a strong impact on customer engagement,

we will immerse deeper into those scenarios and learn from real life examples.

With this foundation, we will ultimately look at some of the future trends

and guide on how you can use the technologies in your environment.

Marketers need to understand

the digital transformation driven by big data and artificial intelligence.

The jobs will change.

If you are doing a job that could conceivably be automated,

AI could be more and more for pressing issue as it takes over tasks.

Good news though.

You are the first wave that is going to transform

the customer engagement capabilities for your businesses

by leveraging the technologies as your tools.

Technology savvy marketers are often going to be the first ones to come up with

new ideas for new business models and

value propositions that they can take to the market.

Companies are competing in the race for

enabling AI capabilities to their partners and customers.

Giants like Microsoft, Google, IBM,

Alibaba and Facebook are some of the key players with

billions of dollars invested into research and product development.

Global companies though are competing in the race for

enabling AI capabilities to their partners and customers.

Microsoft, Google, IBM, Alibaba and Facebook are some of

the key players with billions of dollars invested into research and product development.

Amazon with their Alexa platform is bringing AI to consumers at home.

In the process creates

a tremendous learning opportunity for their own AI and their development teams.

Look for the opportunities in these upcoming changes.

Data will be everywhere and available but

controlled by individuals not central organizations.

Asking the right questions through artificial intelligence

will be a key competitive differentiator for customer engagement.

You need to watch for change in social media and search marketing.

Social media and search are going to be disrupted with the data ownership shifting.

The rise of artificial intelligence and personal data

ownership will diminish the value

of search engine optimization and search engine marketing.

Shared not harvested data will feed

metrics as they shift to a holistic understanding of the market.

Artificial intelligence is allowing marketing professionals to keep

staying in touch and to manage the customer engagement dialogue at scale,

for example with bots,

with an individual attention feeling.

The synergies of big data and artificial intelligence with other key technologies,

especially IoT, blockchain technology,

mobile are creating amounts of data nearly impossible to imagine.

And will shift marketing and advertisement strategies and approaches.

Imagine the impact on advertising alone.

When tomorrow we combine AI with blockchain technology.

And there's no need to waste 50 percent of advertisement budget anymore.

Because we will know who is interested in

our messaging and we will pay them to listen to it.

AI will tell us who we need to talk to,

when and how with what message and information.

In this course of digital transformation,

we are exploring how cutting edge technologies

will shape customer engagement over the next decade.

Please, engage in the forums of discussions so we can all learn,

explore and experiment together.

None of us have all the answers but asking

questions will get us closer to a deeper understanding.

Questions are so important.

I would like to quote Kevin Kelly,

one of the most impressive thinkers on technology.

Kelly wrote in his book "The Inevitable",

understanding the 12 technological forces that will shape our future.

He said "A good question is the seed of innovation in science,

technology, art, politics and business.

A good question is a probe of what-if scenario.

A good question skirts at the edge of what is known and not known.

Neither silly nor obvious.

A good question can not be predicted.

A good question will be the sign of an educated mind.

A good question is one that generates many other good questions.

A good question may be the last job a machine will learn to do.

A good question is what humans are for."

And that is especially important to remember as we're discussing

artificial intelligence and our human future enrolls in this new world.

What do you think? Please, share your thoughts in the forum.

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