Chevron Left
Retour à Introduction aux neurosciences des consommateurs et au neuromarketing

Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

1,786 évaluations
490 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis


Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

Filtrer par :

426 - 450 sur 481 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Md. S S

Jun 18, 2020

An excellent way to get started with consumer neuroscience & neuromarketing.

par Azraa M

Jul 09, 2020

Exceptional learning experience with clear guidelines and video content!

par Albar E Z

Jan 23, 2020

Good content information overall. The teaching dynamics is a bit boring.

par Phoebe Y

Jun 26, 2017

Good intro course to Neuromarketing with lots of hands on case studies.

par Nicholas L

Nov 13, 2016

A good introduction to a complex field. Well worth the time and effort.

par Jordi R

Jan 18, 2017

Very interesting subject, although there were some difficult topics!

par aparna b

Jun 27, 2017

great perspective into the world of business and psychology

par Vishak

Sep 10, 2017

Good insights about Neuromarketing & Consumer behaviour

par Kolitha D

May 09, 2017

This is a very good introductory course for this field.

par Moses N

Jun 26, 2017

I found the course interesting and I enjoyed myself

par Tetiana K

Apr 13, 2018

Very interesting and useful course for begginers

par Sebastine N

Dec 13, 2019

Very insightful and informative for beginners.

par Erwin F R M

Sep 13, 2019

Great content, easy to have the big picture

par Gülderen Y

Jun 08, 2020

There can be more videos and less reading.

par Dwayne W J

Oct 31, 2016

A ton of great information and resources.

par Thet N S

May 23, 2020

Pretty Good Course for Introduction

par Alvaro A G S

Sep 05, 2019

Its a good introduction to de field

par samah r

Aug 10, 2017

Truly enjoyed this course,Thank you

par Valeria F

Jan 11, 2018

needs more retro from the teacher


May 27, 2019

Can be more practical


Jul 06, 2017

Excellent Course.

par Edson M L A

Jun 15, 2020

Fantastic Course

par Марков Ю А

Dec 15, 2019

Very easy course

par Brian T M

May 07, 2019

Awesome course.