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Avis et commentaires pour d'étudiants pour Marketing Management I par Université de l'Illinois à Urbana-Champaign

548 évaluations
110 avis

À propos du cours

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Meilleurs avis


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

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51 - 75 sur 111 Avis pour Marketing Management I

par Gamal M E

Jan 27, 2018

excellent course for delivering the marketing management

par Hamza L

Jul 21, 2019

Professor Hyden Noel is a fantastic mentor and trainer.

par Kyoung H P

Sep 13, 2019

Great class with positive energies from the Professor.


Nov 11, 2018

such an wondeful learning experienmce from this course

par Rafael R

Nov 29, 2019

Really nice course, I enjoyed a lot! Great material.

par Ryan W C

Oct 07, 2019

Informative. Well organized. Dedicated professor.

par Himanshu M

Feb 15, 2020

very good subject, professor is so much involved.

par Akshay s c S

Dec 14, 2019

It was very helpful to know about the marketing.

par Letícia M

Aug 28, 2019

Basic elements of Marketing are well explained!

par Michelle J

Dec 19, 2017

Excellent and practical advice for marketing!

par Christopher G

Sep 15, 2018

Fantastic Professor, relevant discussions.

par Jou P

Sep 07, 2018

Good material, resources and faculty

par H. W H D

Mar 18, 2018

Fantastic. Very engaging professor.

par Machon B

Sep 18, 2018

Great course and very informational

par Yone L

May 08, 2019

Great course, staff, and platform.

par Muhammad U A

Aug 16, 2018

very comprehensive course outline


Jan 20, 2020

very nice and interesting course


Jan 29, 2019

Good knowledge skills improvable

par James S

Mar 05, 2018

Great class and great Professor1

par sultan a

Nov 23, 2019

its amazing and valuable course

par Wylie B

Oct 06, 2019

Great course, great professor.

par Tamala M

Sep 17, 2018

Great and informative course!

par Guilherme C

Jan 27, 2018

good introduction for dummies

par Bharat S

Aug 08, 2019

Great course for a beginner

par Mark S

May 26, 2019

Really Enjoy Noel Hayden