This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.
Offert par
Spécialisation Foundations of Marketing AnalyticsUniversité EmoryÀ propos de ce cours
1,930 consultations récentes
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 6 sur 6 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 6 sur 6 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université Emory
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
Programme du cours : ce que vous apprendrez dans ce cours
1 heure pour terminer
Marketing Analytics Project Description
This module will define the goals and activities for the marketing analytics capstone project.
1 heure pour terminer
2 lectures
2 lectures
Capstone Overview15 min
Pre-Readings30 min
4 heures pour terminer
Exploratory Analysis
In this module, we will begin to examine individual variables and their relationship to the status of the loan. Note, this module includes review items from previous courses in the specialization. This content is not required, but recommended as content to revisit.
4 heures pour terminer
9 vidéos (Total 91 min), 2 lectures, 1 quiz
9 vidéos
Meaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers8 min
Meaningful Marketing Insights - Organizing Data10 min
Meaningful Marketing Insights - The Motion Picture Industry12 min
Meaningful Markting Insights - Excel Analysis of Motion Picture Industry Data13 min
Meaningful Marketing Insights - Displaying Conditional Distributions4 min
Meaningful Marketing Insights - Analyzing Qualitative Variables3 min
Meaningful Marketing Insights - Steps in Constructing Histograms11 min
Meaningful Marketing Insights - Common Descriptive Statistics for Quantitative Data14 min
2 lectures
Activity & Explanation of Review Content45 min
Meaningful Marketing Insights - Parts 2 - 340 min
2 heures pour terminer
Data Preparation and Model Building
While there are many ways to build a classification model, we will focus on using logistic regression, a common tool for marketing problems in which the dependent variable is binary. We will begin by choosing a single predictor variable and then determine which other variables need to be added to our analysis. In this module, we will focus on developing alternative models that all have a single predictor.
2 heures pour terminer
3 lectures
3 lectures
Data Preparation Instructions20 min
Populating the Template20 min
Review Forecasting Models for Marketing Decisions, Parts 1 - 310 min
1 exercice pour s'entraîner
Logistic Regression Practice30 min
1 heure pour terminer
Model Validation and Comparison
In the previous module, we estimated a model linking home ownership to whether or not a loan is considered risky. In this module, we will begin by assessing the accuracy of this model relative to a naïve model. We will then use this spreadsheet as a means of assessing how well the model performs when different predictors are used.
1 heure pour terminer
1 lecture
1 lecture
Model Validation20 min
1 exercice pour s'entraîner
Model Validation5 min
Avis
Meilleurs avis pour MARKETING ANALYTICS CAPSTONE PROJECT
par S23 avr. 2020
Great course. Amazing content. Incredibly well explained by Professor Schweidel. I have learnt a lot. Thank you!
À propos du Spécialisation Foundations of Marketing Analytics
In this specialization you will learn how to:
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Is financial aid available?
Puis-je obtenir des crédits universitaires si je réussis le Cours ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
