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Certificat partageable
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100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
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Niveau débutant
Approx. 12 heures pour terminer
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HubSpot Academy

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1

Semaine 1

8 heures pour terminer

Inbound Business Strategy

8 heures pour terminer
18 vidéos (Total 148 min), 5 lectures, 1 quiz
18 vidéos
What is inbound?8 min
What is the inbound methodology?9 min
What are the fundamentals of an inbound business?14 min
What is a flywheel?6 min
Combining Funnels and Flywheels5 min
What are the inbound principles?6 min
The inbound methodology and principles15 min
The importance of defining your company's purpose3 min
Identifying your company's purpose19 min
Why do you need to set business goals?4 min
How to set a goal that aligns with your company's purpose8 min
How to prioritize short-term and long-term business goals4 min
How HubSpot aligns its teams behind its goals2 min
Why are buyer personas an important part of your inbound strategy?5 min
How to create a buyer persona10 min
What is the buyer's journey?9 min
How to create a buyer's journey10 min
5 lectures
How the Flywheel Killed HubSpot's Funnel20 min
HubSpot'S Culture Code40 min
A Management Framework for People Who Don’t Like Vegetables20 min
Create Your Buyer Personas1 h
Take the Inbound Certification exam!2 h
Semaine
2

Semaine 2

4 heures pour terminer

Sales & Marketing Alignment

4 heures pour terminer
16 vidéos (Total 103 min), 2 lectures, 5 quiz
16 vidéos
Developing a Sales Enablement Strategy6 min
Sales Enablement in Action5 min
The Importance of Having a Vision and Setting Goals4 min
Creating a Revenue Goal4 min
The Importance of Lead Qualification3 min
Identifying Fit and Sales Readiness9 min
Mastering Lead Qualification8 min
The Importance of the Sales and Marketing SLA3 min
Creating an SLA for Your Teams7 min
Optimizing Your SLA9 min
Beyond the SLA13 min
The Importance of Customer Enablement4 min
Helping Customers Fire Their Old Solutions4 min
Encouraging People to Buy From You Again5 min
Helping Your Customers Do the Job They Hired Your Product to Do7 min
2 lectures
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20 min
Customer Acquisition Vs.Retention Costs – Statistics And Trends30 min
5 exercices pour s'entraîner
Introduction to Sales Enablement15 min
Aligning Your Teams Around a Unified Revenue Goal15 min
Developing a Lead Qualification Framework15 min
Holding Your Teams Accountable With a Service-Level Agreement15 min
Continuing Enablement After the Sale15 min

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