In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
Offert par
Spécialisation Le marketing appliqué aux réseaux sociauxUniversité NorthwesternÀ propos de ce cours
Résultats de carrière des étudiants
33%
35%
10%
Compétences que vous acquerrez
Résultats de carrière des étudiants
33%
35%
10%
Offert par
Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programme du cours : ce que vous apprendrez dans ce cours
Big Data
In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.
Big Information
In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.
Big Insights
In this module, you will learn how data is transformed into actionable insights for your social marketing programs.
Real-Time in Action
In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.
Avis
Meilleurs avis pour THE IMPORTANCE OF LISTENING
I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.
I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.
Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.
This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.
À propos du Spécialisation Le marketing appliqué aux réseaux sociaux
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
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