In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
Ce cours fait partie de la Spécialisation Le marketing appliqué aux réseaux sociaux
The Importance of Listening
Offert par
À propos de ce cours
Résultats de carrière des étudiants
41%
41%
11%
Compétences que vous acquerrez
Résultats de carrière des étudiants
41%
41%
11%
100 % en ligne
Cours 2 sur 6 dans le
Dates limites flexibles
Approx. 11 heures pour terminer
Anglais
Offert par
Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programme du cours : ce que vous apprendrez dans ce cours
Big Data
In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.
Big Information
In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.
Big Insights
In this module, you will learn how data is transformed into actionable insights for your social marketing programs.
Real-Time in Action
In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.
Avis
4.6
Meilleurs avis pour THE IMPORTANCE OF LISTENING
I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.
This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.
I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.
In this course, Randy Hlavac does a deeper dive into the importance of social media monitoring and gives a nice overview of some key social listening tools available on the market today.
This Mooc Offers some great tools and tips for all social media marketers or just enthusiasts out there, great thorough content will referenced and a great experience all together
It is a wonderful experience. This course not only teaches you knowledge of social media marketing, but practical ways to motivate your growing in social media marketing.
Excellent information , brilliant material and entertaining discussions. Highly recommend for anyone looking to build essential skills revolving around social media.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
À propos du Spécialisation Le marketing appliqué aux réseaux sociaux
Foire Aux Questions
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