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Avis et commentaires pour l'étudiant pour The Importance of Listening par Université Northwestern

4.6
1,250 notes
237 avis

À propos du cours

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Meilleurs avis

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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1 - 25 sur 233 Examens pour The Importance of Listening

par Anthony L F

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

par Daniel E T M

Jan 17, 2019

one of the best courses for hands in platforms to use and understand.

par Ambika R K

Jan 17, 2019

This course has opened my minds! The tools and the paid access to tools like IBM BlueMix and Semantria, are mindblowing. It has not only helped me advance in my career but it has also opened my perspective towards building a holistic social media plan for my target market.

par samira m

Feb 14, 2019

Insightful. Useful application to real business.

par Lilia M A C

Feb 24, 2019

Amazing!

par Irma A H A

Dec 10, 2018

Great, is better than the first.

par Mahmoud R

Apr 08, 2019

very cool

par Muhammad A Y

Apr 13, 2019

i am very thanks to coursera and my beloved Randy Hlavac really good content of this course .

par Megan N

Jul 17, 2018

The tools, insights and growth I got from this section was fantastic and has actually changed the way I approach my social media marketing for my business.

par Chad W

Sep 14, 2016

Great for doing consumer and customer research.

par Vaylyn R

Dec 05, 2016

Great course and great tools. I can't wait for the next course

par Cathy C d D C

Nov 14, 2015

Great course, great material, great tools, great instructors! This is a great course in every level possible.

par sushant p

Jan 25, 2016

Great learning and very well researched course. A must do for any marketer who want to stay contemporary and learn the nuances of social listening by understanding its applicability in formulation of marketing strategy

par Walfredo d F

Jan 06, 2017

Great course.

par Ting J

Feb 14, 2016

The Importance of Listening is a great course providing hands-on tools on how to track the social impact. Very useful tools.

par Ana D P

Feb 12, 2016

I learned A LOT!

par Carlene B

Apr 15, 2016

Thoroughly enjoyable!

par Katie D

Jul 17, 2017

A very comprehensive look at understanding target markets and analyzing your influence. Excellent course!

par Eva R

Mar 17, 2016

Excellent course!

par Sergio L F d M

Mar 07, 2016

Excellent ! I recommend.

Excelente! Eu recomendo.

par nikolaos a

Jun 19, 2016

Practical, engaging and extremely informative

par Arindam B

Jun 30, 2017

an excellent one

par Candice S

Aug 11, 2016

Really enjoyed learning much more about how to understand what target market searches for and connecting with top influences of target market.

par Mauricio J V

Jun 12, 2016

Great Material, so far.

par RAZA I

Apr 08, 2017

Excellent information , brilliant material and entertaining discussions. Highly recommend for anyone looking to build essential skills revolving around social media.