The name of this course is a little misleading - it's more about brand management and marketing within the F&B sector. I found it very informative, and really appreciate the large number of real-world marketing examples that were given. However, I'm only giving it four stars because the course material is getting old, with many links that no longer work. Please give this course the update it deserves!

A very insightful course with nice Italian touches via the interviews of industry people and experts. I enjoyed the course a lot! Examples were many yet they were missing in some case to make it easier to understand broader concepts. Finally since this course was done around 2016-17 a lot of the links of additional reading/ videos etc are not working, so i would kindly ask to update them somehow.

This was my first time attending an online course.And from that point of view this was a good course and I was able to study a lot from theese sections. I very much liked the 5th week class as it was more socialised and had interviews with many successful entrepreneurs. I personally liked the subject and the way the sìr was teaching. Thank you for giving this wonderful opportunity for me . ❤️

Overall a fantastic experience, the only minus and reason of the 4 stars instead of 5 is the fact that many of the links to article and/or videos are outdated, non available or completely removed, making the experience that the course wants to give less effective. I highly suggest to review all your external links to make sure they are available.

Good lecture! I really enjoy it, and appreciate that you make it fun.

I learned a lot, I found the content very interesting, the professor was very enthusiastic with an efficient manner to explain more complicated topics. I thought the exam was tough but fair. This class definitely requires hard work.

Thank you so much i really appreciate!

I like the directness of the discussion of the topics, including the very relevant examples provided. I like it that the course focus on F&B Management, broad market strategies and customers rather than the internal how-to's aspect of running an F&B busineess such as production, efficiencies, and the like. Learned a lot!

This course is very good. Very informativ and very good to the point. I think this course shut be a bit redesigned to view mor point of the inside the F&B Manager and his assignment,some of the slide and link´s shut be reviewed because there are expired or not exist any longer. All in total a very good course. Thank you

The course is very interesting and also well organized. The topics are also diverse and well illustrated, the only "negative" aspect is that the videos and articles, and the interviews as well, are a little bit dated. Some videos are no longer available on YouTube. I think the material should be updated.

IT IS A NEW CONCEPT FOR ME . I GOT AN INSIGHT OF WHAT BASIS AND HOW FOOD AND BEVERAGE INDUSTRIES WORK. SOME TOPICS WERE EASY TO UNDERSTAND WHILE ONE OR TWO CERTAIN TOPICS FELT A BIT HARD TO UNDERSTAND. OVERALL IT WAS AN INTESRESTING CONCEPT. HOPING TO APPLY THESE KNOWLEDGE IN MY CARRER IN THE FUTURE.

Well structured course, very useful and interesting. I would have liked more in-depth material for each module, such as videos, articles and recommended books. The only negative aspect is the English language, often there are grammar and pronunciation mistakes. Nevertheless, I recommend this course.

Even though the course was f&b management course it has been in depth of learning the business segment side which has helped to understand how a business choose to grow within the market segment. Appreciate all the learning lectures and materials as it helped me understand.

The video lectures and materials are very very helpful and insightful. The course will help you to have a different perspective about the Food and Beverage industry, and if your are working on one, it may help you in developing or improving your skills and decision making.

Very detailed, deep course about how to handle the many dilemmas one can face when managing food & beverages companies. High quality content including interviews with important characters in the industry, felt very close and personal to this characters.

The course is very well done. Materials are relevant and overall well structured. Provided materials and video lessons with Prof. Gabriele Troilo are clear and to the point.

Definitely worth the time and the money spent.

Thank you.

Very lean course that challenges stereotypes on how the F&B market woks and gives helpful insights on how to reforme your company and better tackle organizational and decisional issues on how to manage your position in the market.

Very interesting and engaging resources to learn about the F&B industry. I found it to be mostly oriented towards marketing/branding/advertising, which I didn't really know anything about and enjoyed very much.

Excellent course, very interesting points to be focus daily when you managing a F&B company. Some of the links for the complementing videos are broken, but still a very valid source of knowledge.

Hi, I am food technologist

This course was very interesting and informative and related to my field. It increases my knowledge about food and beverage management.

Thanks for this Informative course

The content of the course is great, and very well explained.

Unfortunately, many of the advertisement campaign's links don't work anymore, and you have to search for the materials on the web.

I learnt so much regarding brand positioning and value propositions. As an events manager i am glad i came across this course. I will definitely adopt and apply a lot of what i have learnt.

Instructor, content and everything was top notch!

However, the majority of the course was marketing/business theory. I would prefer more practical content on the industry per se.

Useful lessons and clear explanation. This course really offered a clear insight into the management of food and beverage industry. Complimenti alla Bocconi e Prof. Troilo!

Very helpful course, the only weak point are the youtube links, most of them have been removed from youtube.

My advise is to update the links or change the examples.

Every title could use an actual explanation. Like which companies use which kind of touchpoints, type of segmentation, place branding, distribution network...etc