Interview with Paolo Ziliani - Berlucchi

Loading...
En provenance du cours de Université Bocconi
Food & Beverage Management
777 notes
Université Bocconi
777 notes
À partir de la leçon
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Rencontrer les enseignants

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing