Interview with Paolo Ziliani - Berlucchi

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Compétences que vous apprendrez

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Avis

4.8 (2,868 évaluations)
  • 5 stars
    81.79%
  • 4 stars
    15.82%
  • 3 stars
    1.88%
  • 2 stars
    0.13%
  • 1 star
    0.34%
JL
12 sept. 2020

Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.

TH
13 juil. 2020

I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.

À partir de la leçon
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Enseigné par

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    Gabriele Troilo

    Associate Professor

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