Interview with Paolo Ziliani - Berlucchi

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En provenance du cours de Università Bocconi
Food & Beverage Management
847 notes
Università Bocconi
847 notes
À partir de la leçon
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Rencontrer les enseignants

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing

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