This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Entrepreneurship Strategy: From Ideation to Exit
proposé par
HEC Paris
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Knowing who you are
Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.
13 vidéos (Total 48 min), 6 lectures, 4 quiz
13 vidéos
Introduction to the guests entrepreneurs2 min
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 12 min
Interview: Personal values1 min
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 22 min
The lines of code that define your inner functioning: your “intrinsic programs”6 min
Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant4 min
Interview: Stories of choosing entrepreneurship over job3 min
The life choice of entrepreneurship: identifying the trade-offs4 min
Interview: The life choice of the entrepreneurs2 min
Understanding your belief system5 min
Strengthening your beliefs using “the little lies of success"4 min
Interview: Stories of belief system, as road to entrepreneurship57s
6 lectures
Objectives of the lesson 12 min
Additional Resources: Mastering your emotions5 min
Objectives of the lesson 22 min
Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:5 min
Objectives of the lesson 3:2 min
Peer Reviews Overview: Qualities of strong feedback10 min
3 exercices pour s'entraîner
Practice Quiz Lesson 16 min
Practice quiz Lesson 26 min
Graded Quiz Module 115 min
Semaine
2Securing the first key steps of your entrepreneurial project
Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.
12 vidéos (Total 57 min), 6 lectures, 5 quiz
12 vidéos
Interview: Stories of finding an idea of a project6 min
Design thinking methodology to refine your product or service4 min
Interview of Julien Ulrich, Co-founder of ITEKUBE3 min
The “S Curve” and the Singularity Concept part 15 min
The "S Curve” and the Singularity Concept part 23 min
Gathering a founding team part 14 min
Gathering a founding team part 24 min
Gathering a founding team part 35 min
Interview of Charles Simpson: Founder of Senior Media2 min
Bootstrapping VS Raising Money6 min
Interview: Stories of Bootstrapping VS Raising Money5 min
6 lectures
Objectives of the lesson 110 min
Tips for happiness from Tal Ben Sahar from Harvard University:10 min
Learning objectives of lesson 22 min
Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:10 min
Lesson objectives2 min
Pros and cons of raising money vs. bootstrapping10 min
4 exercices pour s'entraîner
Practice Quiz Lesson 110 min
Practice Quiz Lesson 26 min
Practice Quiz Lesson 36 min
Graded Quiz Module 220 min
Semaine
3Igniting your project
In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.
14 vidéos (Total 75 min), 3 lectures, 5 quiz
14 vidéos
Avoiding the traps when negotiating with investors7 min
Interview: Stories of raising money59s
Day to day cash management5 min
Interview: Stories of day to day cash management10 min
Structuring your Sales Strategy: Part 15 min
Structuring your Sales Strategy part 25 min
Interview: Structuring the sales strategy2 min
Getting your First Meeting with your Prospect: Part 15 min
Getting your First Meeting with your Prospect: Part 24 min
Interview: Stories of first sales meetings6 min
The Sales Meeting and the Art of Creating Rapport: Part 16 min
The Sales Meeting and the Art of Creating Rapport: Part 22 min
Interview: Stories of defining moments during sales meetings7 min
3 lectures
Objectives of the lesson 12 min
Lesson Objectives2 min
Lesson Objectives2 min
4 exercices pour s'entraîner
Practice Quiz Lesson 110 min
Practice Quiz Lesson 28 min
Practice Quiz Lesson 38 min
Graded Quiz Module 320 min
Semaine
4The path to maturity
In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale.
Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.
12 vidéos (Total 55 min), 6 lectures, 6 quiz
12 vidéos
Story of JobFact and the Lessons from a Failure4 min
Interview: Julien Recoing, Co-founder of JobFact2 min
Recruiting your first employees5 min
Interview: Stories of recruiting first employees2 min
Managing your team6 min
Interview: Stories of managing teams1 min
Initiating International expansion6 min
Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin3 min
Triggering the Exit strategy8 min
Interview: Stories of Exit strategies3 min
An advice from the successful entrepreneurs2 min
6 lectures
Lesson Objectives2 min
Lesson Objectives2 min
Forbes magazine: 7 keys to hiring your Startup's first employee10 min
Lesson Objectives2 min
How a French ‘kooky cookie’ brand cracked the US market?10 min
Course Evaluation: Entrepreneurship Strategy10 min
5 exercices pour s'entraîner
Practice Quiz Lesson 110 min
Practice Quiz Lesson 210 min
Practice Quiz Lesson 38 min
Graded Quiz Module 420 min
Verification of Course Evaluation Completion2 min
Enseignant
Ambroise Huret
Partner at Eleven Strategy & Managementstrategy and management
Commencez à travailler pour obtenir votre master
Ce cours fait partie du diplôme intégralement en ligne MSc in Innovation and Entrepreneurship de HEC Paris.
Si vous êtes admis au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.
À propos de HEC Paris
HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si j'achète le Certificat ?
Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2019 Coursera Inc. Tous droits réservés.
