I was quite disappointed by this course. There are a lot of repetitions with course 2, it's very theorical and ressources are quite old and it's only articles to read, no video, interviews…. Plus quizz 4 asks a lot of question about a subject not mentionned in the lecture. I think it needs to be revisited.

Not just great content and teaching, but fantastic resources that I'll be using for years. Thank you!

Excellent Course

In a single word Just Fantabulous!! It is not only good for beginners but also a great refresher for experienced professionals. I am Fan of Kevin Hartman, never seen a instructor explaining such a complex topics in easy to grasp language. I really enjoyed doing peer-graded assignments, quizzes and video lectures.

Very useful information, presented at a fairly digestible pace.

AWESOME

Excellent course

I loved this course. It was technical and very different for someone who has done none of this before. But how interesting and challenging. Excellent!!

Great presenter, slides and info. Learned a whole lot and can already apply everything to my job. Perfect.

Provides a good overview of the marketing analytics practice and how it can be used for imroving the marketing performance and effectiveness.

Excellent course, advise to all business analytics!

Thank you for the class. I get to learn about digital analytics in marketing.

A very useful and interesting course!

Intense course, loved it very well organized.

It's great , i will suggest for my friends.

This professor and this course was brilliant. It's rare to find this quality of teaching where I come from.

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Great Performance

Very impressive course one of my favorites

That was a great introductory course.

Amazing Course!!!

the information is outdated, and I have find some examples, services not working anymore. during the course.

it's good one but the resources should be picked out better than the existing ones.

I like the instructor's presentation style. The material in some video lectures did not match the quiz questions or the text transcripts. This course was a more disjointed than the previous two of the Specialization but still had valuable content.

I am not impressed with this course so far. The quizzes and assignments are out of order with the materials being presented - the questions on each come from readings and lecture content that have not been introduced to the audience at that particular point in the course. The first module was a very, very basic outline of a generic analysis process, and really has nothing to do with digital marketing analytics in particular.