I was quite disappointed by this course. There are a lot of repetitions with course 2, it's very theorical and ressources are quite old and it's only articles to read, no video, interviews…. Plus quizz 4 asks a lot of question about a subject not mentionned in the lecture. I think it needs to be revisited.

Not just great content and teaching, but fantastic resources that I'll be using for years. Thank you!

Excellent Course

In a single word Just Fantabulous!! It is not only good for beginners but also a great refresher for experienced professionals. I am Fan of Kevin Hartman, never seen a instructor explaining such a complex topics in easy to grasp language. I really enjoyed doing peer-graded assignments, quizzes and video lectures.

Very useful information, presented at a fairly digestible pace.

AWESOME

Excellent course

I loved this course. It was technical and very different for someone who has done none of this before. But how interesting and challenging. Excellent!!

Great presenter, slides and info. Learned a whole lot and can already apply everything to my job. Perfect.

Provides a good overview of the marketing analytics practice and how it can be used for imroving the marketing performance and effectiveness.

Excellent course, advise to all business analytics!

Thank you for the class. I get to learn about digital analytics in marketing.

A very useful and interesting course!

Intense course, loved it very well organized.

It's great , i will suggest for my friends.

This professor and this course was brilliant. It's rare to find this quality of teaching where I come from.

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Great Performance

Very impressive course one of my favorites

That was a great introductory course.

Amazing Course!!!

Excellent view of the applications for Digital Marketing Analytics.

Really impacting and a lot of powerfull clues explaining by the professor Hartman

This course is the real thing, but what you get out of it is up to you. By the way, you all do realize that our lecturer, Kevin Harman, not only lectures for University of Illinois, but he is also the current head of Analytics - Consumer, Government and Entertainment sectors at Google? He also worked for a Draftfcb, marketing and advertising. So, he really does zero in on what is useful to know You will learn how find structures and unstructured data , such as social media and other API data and analyze it. For those who just want to learn about marketing analytics but don't want to practice, this course is pretty good. and you'll learn how to use some nice free tools, such as Wordl and Google Trends.

For me, this is a game changer course. I feel like I had just opened a door to a new world! It required additional study and work beyond what is required in the course. I might be a "disadvantaged student for this course." I've never coded and was unfamiliar all the new analytics tools that are available for free. I was strictly a MSFT-Excel- kinda- business person So I had to spend add additional study time and purchased additional resources, such as the R-Studio Recipe book . Then the fun started to happen! Who says you can't teach an old lady new tricks?!

Very interesting and challe