I was quite disappointed by this course. There are a lot of repetitions with course 2, it's very theorical and ressources are quite old and it's only articles to read, no video, interviews…. Plus quizz 4 asks a lot of question about a subject not mentionned in the lecture. I think it needs to be revisited.

No hands on practice. None. All course content is just a re-iteration of Marketing Analytics in Theory. No part of this course will help you get a job. Coursera says 35% started a new career after taking this course, and I can't see that "career" being anything but an intern position where you get people coffee and sit in on some meetings. If you are taking this course because you think it will get you a job in Data Analysis/ Market Analysis, this is NOT it. Material is outdated and a huge portion is blog posts from unknown "data analyst specialists" - which just sounds like pieces of "obscure" info you'd try hard to share with your colleagues at Google to seem "unique." This was the course I was so excited about because the "practice" in the title led me to believe I would be getting hands on practice, instead it's just the conceptual framework behind marking analytics in practice. Ditch the whole "taught by Google's Head of Analytics" thing and get some teachers in here who will put the course material in PRACTICE.

Not just great content and teaching, but fantastic resources that I'll be using for years. Thank you!

Excellent course. Gave me a great idea regarding the basics of Marketing Analytics. Highly recommended for those who has no prior knowldege about the Marketing Analytics Process

Provides a good overview of the marketing analytics practice and how it can be used for imroving the marketing performance and effectiveness.

Great presenter, slides and info. Learned a whole lot and can already apply everything to my job. Perfect.

Excellent course, advise to all business analytics!

Intense course, loved it very well organized.

Very poor course. The material is badly organised - superficial lectures are just there to supplement the recommended reading. The assignments are very weak. And most people seem to make little effort in completing them (2 hour assignments answered with 4-5 lines of text is typical). There are regular issues with the lecture content not matching the quizzes or assignments. Overall a very poor experience, and one that makes me question the value of this approach.

In a single word Just Fantabulous!! It is not only good for beginners but also a great refresher for experienced professionals. I am Fan of Kevin Hartman, never seen a instructor explaining such a complex topics in easy to grasp language. I really enjoyed doing peer-graded assignments, quizzes and video lectures.

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

I loved this course. It was technical and very different for someone who has done none of this before. But how interesting and challenging. Excellent!!

This professor and this course was brilliant. It's rare to find this quality of teaching where I come from.

Thank you for the class. I get to learn about digital analytics in marketing.

Very useful information, presented at a fairly digestible pace.

It's great , i will suggest for my friends.

Very impressive course one of my favorites

A very useful and interesting course!

That was a great introductory course.

Great Performance

Amazing Course!!!

Excellent course

Excellent Course

AWESOME