This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

I was quite disappointed by this course. There are a lot of repetitions with course 2, it's very theorical and ressources are quite old and it's only articles to read, no video, interviews…. Plus quizz 4 asks a lot of question about a subject not mentionned in the lecture. I think it needs to be revisited.

Excellent Course

Excelente

It was so great course! I see all presented knowledge is really in practice so I really enjoyed the course. Thanks Coursera, and thanks Dr. Hartman so much :)

Excellent job professor Hartman, great on relevance, keeping it focused, covering everything you set out to cover and making the lectures interesting.

Very good course

Good course

Excellent course, it helped me better understand the analytics world and how to apply that acquired knowledge to marketing projects.

Great course!

It's an interesting course, and Prof. Hartman again uses a clear and distingt language. Yet I expected a little bit more practice here in sense of creation of simple visualizations using R or being confronted with data visualizations and deciding what could be done better here.

Learned SO much from this class. One of my favorite classes in the program so far. Highly recommend. Professor Hartman is brilliant beyond words!

great course

Excelente curso. Realmente as aulas ensinam a prática. Parabéns

Good learnings on how to use marketing analytics in practice with some valuable models to structure the topic and good case studies.

Very useful course all together.

Great Proffesor.

wonderful

Very good content.

Good marketing 101 minus 2 starts for being outdated - all materials are from 2014

Great course, helped me a lot on my daily work! Congrats and thank you!

Excellent course on Marketing Analytics

its really interesting to get involved in this course. its very useful to me.

Thank you

Sensacional tras uma nova perspectiva para a analise de marketing, um excelente complemento para os cursos anteriores

Informative course; messy organization (readings, assignments, quizzes)

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