In this module, we define what Machine Learning is and how it can benefit your business. You'll see a few demos of ML in action and learn key ML terms like instances, features, and labels. In the interactive labs, you will practice invoking the pretrained ML APIs available as well as build your own Machine Learning models using just SQL with BigQuery ML. PREREQUISITES To get the most out of this course, participants must complete the prior courses in this specialization: • Exploring and Preparing your Data • Storing and Visualizing your Data • Architecture and Performance >>> By enrolling in this specialization you agree to the Qwiklabs Terms of Service as set out in the FAQ and located at: https://qwiklabs.com/terms_of_service <<< COMPLETION CHALLENGE Complete any GCP specialization from November 5 - November 30, 2019 for an opportunity to receive a GCP t-shirt (while supplies last). Check Discussion Forums for details.