Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
À propos de ce cours
Compétences que vous acquerrez
- 5 stars64,26 %
- 4 stars23,66 %
- 3 stars8,56 %
- 2 stars2,14 %
- 1 star1,36 %
Meilleurs avis pour CHANNEL MANAGEMENT AND RETAILING
Instructor was great at providing live examples. Reading, tests and assignments are manageable. I plan to attend more.
Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.
I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course
2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.
À propos du Spécialisation Mise en œuvre d'un marketing mix
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Étudiants.