About this course: Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.
Taught by: Maria Teresa Aranzabal, Professor
Marketing
| Basic Info |
Course 3 of 5 in the
Marketing Mix Implementation Specialization.
|
| Level | Beginner |
| Commitment | 4 weeks of study, 2-4 hours/week |
| Language | English |
| Hardware Req | not required |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
better way of learning :)
I love the interview parts.
I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course
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AS
it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert