À propos de ce cours
4.3
304 notes
55 avis
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 8 heures pour terminer

Recommandé : 4 weeks of study, 2-4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Coréen...

Compétences que vous acquerrez

Retail ManagementSupply ChainRetailingChannel Management
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 8 heures pour terminer

Recommandé : 4 weeks of study, 2-4 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Coréen...

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
1 heure pour terminer

Distribution Channel Planning and Management: Why are They so Important?

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles....
Reading
8 vidéos (Total 46 min), 1 lecture, 1 quiz
Video8 vidéos
Course Introduction5 min
The Importance of Distribution Channels5 min
How to Design a Distribution Channel5 min
Key Factors in Channel Management3 min
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113 min
The Role of Distribution Channels in the Value Chain5 min
Who are the Main Participants in Distribution Channels?4 min
Reading1 lecture
Achieving Customer-Management Excellence in Emerging Markets6 min
Quiz1 exercice pour s'entraîner
Module 1: Graded Assessment14 min
Semaine
2
Heures pour terminer
2 heures pour terminer

Distribution Channels and Their Evolving Landscape

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing....
Reading
8 vidéos (Total 47 min), 4 lectures, 1 quiz
Video8 vidéos
From Multi-Channel to Omni-Channel Distribution7 min
Channel Conflict, Cooperation and Competition5 min
The Nature of Trade Marketing6 min
Organizational Structure: Supply and Demand Strategies3 min
ECR & Category Management: Collaboration Initiatives6 min
What is the Future of Trade Marketing?3 min
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8 min
Reading4 lectures
An Executive's Guide to the Internet of Things11 min
Three Rules for Buiding the Modern Retail Organization15 min
How Retailers can Improve Promotion Effectiveness3 min
Why ¨Crash Diets¨ Don't Work10 min
Quiz1 exercice pour s'entraîner
Module 2 Graded Assesment18 min
Semaine
3
Heures pour terminer
2 heures pour terminer

The Retail Strategy and Marketing Mix

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies....
Reading
9 vidéos (Total 66 min), 3 lectures, 1 quiz
Video9 vidéos
What are the Different Types of Retailers?8 min
Understanding and Growing with your Consumer5 min
Retail Strategy and Sustainable Competitive Advantages6 min
Omni-Channel Retailing8 min
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6 min
Choosing the Right Product Assortment7 min
Choosing an Appropriate Price Policy and Promotion Strategy6 min
Choosing the Right Place for your Product to Shine7 min
Reading3 lectures
The Consumer Sector 2030: Trends and Questions to Consider13 min
What Really Shapes the Customer Experience2 min
Making Stores Matter in a Multichannel World11 min
Quiz1 exercice pour s'entraîner
Module 3 Graded Assessment14 min
Semaine
4
Heures pour terminer
3 heures pour terminer

Retailing Without Frontiers: New Trends in Retailing

At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing....
Reading
10 vidéos (Total 50 min), 2 lectures, 2 quiz
Video10 vidéos
Choosing the Right Country to Grow Your Business3 min
What are the Different Types of Entry Strategies?4 min
How to Implement a Successful Franchising Strategy3 min
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6 min
The Emergence of Online Retail Channels6 min
Busting M-Commerce Myths7 min
What are the Future Trends in Online Retailing?4 min
Expert Interview: Iñaki Arrola, General Manager of Coches.com6 min
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More min
Reading2 lectures
Anatomy of a Digital Forerunner9 min
Busting Mobile-Shopping Myths5 min
Quiz1 exercice pour s'entraîner
Module 4 / Final Assessment24 min
4.3

Meilleurs avis

par ACMar 17th 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

par AAAug 25th 2018

Great content. Best teacher of this specialization\n\nRelevant and timed questions with interactive key sessions

Enseignant

Avatar

Maria Teresa Aranzabal

Professor
Marketing

À propos de IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

À propos de la Spécialisation Marketing Mix Implementation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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