Who is this class for: Everyone is welcome! Some prior exposure to basic issues of marketing is useful, but not required.


Created by:  Università Bocconi

  • Andrea Rurale

    Taught by:  Andrea Rurale, Director

    Master in Arts Management and Administration (MAMA)
Commitment5 weeks of study, 3-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.
Ratings and Reviews
Rated 4.7 out of 5 of 91 ratings

It's a very theoretical course and it gives a good overview and introduction to what Cultural Management is, however it's so theoretical that it's tedious. If you're someone who's already taken Art and Heritage management-related courses, I don't think this course will add much more to what you already know.

The visual aids are excellent and the interviews are great, perhaps you should consider them to include them along with each module instead of at the end. Other than that, they do encourage a dialogue between the administration and the curatorial parties within cultural institutions, which is excellent because it encourages the learner to be a flexible practitioner within the Arts field.

As a newbie to the world of arts and heritage management (and coming from the vastly different world of oral healthcare), I appreciate the topics covered in this course by Universita Bocconi. The content made me realize that working at a cultural institution definitely involves more than just "looking at art and presenting it". It's good to know that each institution should be a well-oiled management and administration machine that needs arts-inclined business-minded leaders.

I greatly appreciate this course. Thank you very much.

Really motivated course, a great surprise, one of the first courses made in Coursera that I feel connected. Andrea Rurale has conducted the course both with professionalism and implication that made it really interesting. The use of real Italian cultural institutions and interviews with their directors made it more easy to understand all the management concepts.

My experience on museums was only internal as a conservator and this course helps me to understand the relationship of the museum with visitors and markets.

Thank you to all the team for this great work,

Very interesting course, it will be very useful for me in my work (I teach art in a secondary school). Interviews with directors, in module 6, are fantastic testimonials.