In this final course you will complete a Capstone Project using data analysis to recommend a method for improving profits for your company, Watershed Property Management, Inc. Watershed is responsible for managing thousands of residential rental properties throughout the United States. Your job is to persuade Watershed’s management team to pursue a new strategy for managing its properties that will increase their profits. To do this, you will: (1) Elicit information about important variables relevant to your analysis; (2) Draw upon your new MySQL database skills to extract relevant data from a real estate database; (3) Implement data analysis in Excel to identify the best opportunities for Watershed to increase revenue and maximize profits, while managing any new risks; (4) Create a Tableau dashboard to show Watershed executives the results of a sensitivity analysis; and (5) Articulate a significant and innovative business process change for Watershed based on your data analysis, that you will recommend to company executives.
Airbnb, our Capstone’s official Sponsor, provided input on the project design. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion.
"Note: Only learners who have passed the four previous courses in the specialization are eligible to take the Capstone."
Ce cours fait partie de la Spécialisation De Excel à MySQL: techniques d'analyse pour l'entreprise
Increasing Real Estate Management Profits: Harnessing Data Analytics
proposé par
1,655 déjà inscrits !
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
15 heures pour terminer
Introduction
The goal for this week is to learn about the Capstone Project you are tasked with, acquire background about the business problem, and begin to outline the steps of your analysis.
5 vidéos (Total 28 min), 12 lectures, 2 quiz
5 vidéos
What Watershed Owners Care About6 min
Elicitation Interview with Your Project Manager5 min
Elicitation Interview with Watershed's Marketing Director4 min
Elicitation Interview with Watershed's Financial Director4 min
12 lectures
Course Overview10 min
Special Thanks!10 min
About the Course Team10 min
FAQ (Frequently Asked Questions)10 min
Lesson Overview10 min
Elicitation Refresher10 min
Letter from Your Project Manager10 min
What are Project Managers, Anyway?10 min
Background about the Short-term Rental Industry10 min
Lesson Overview10 min
Outlining an SPAP10 min
Requirements and Assumptions10 min
1 exercice pour s'entraîner
Elicitation20 min
Semaine
22 heures pour terminer
Data Extraction and Visualization
The goal of this week is for you to extract the relevant data from the MySQL database you are given access to, and to look at it briefly in Tableau to get sense of what data you have.
1 vidéo (Total 2 min), 2 lectures, 3 quiz
1 vidéo
Meet Your Data2 min
2 lectures
How to Meet and Retrieve Your Data10 min
Visualize Your Data to Make Sure You Know What They Are10 min
2 exercices pour s'entraîner
Verify You Have Extracted the Correct Data10 min
Make Sure You Understand What Your Data Mean10 min
Semaine
33 heures pour terminer
Modeling
The goal of this week is for you to create a financial model using Excel to analyze the data you extracted from the database, and to start to predict short-term rents for some of Watershed's existing properties.
5 vidéos (Total 20 min), 15 lectures, 5 quiz
5 vidéos
Normalizing Rents to Improve Occupancy Forecasting4 min
Using the Dollars to Percentile Conversion Guide Spreadsheet2 min
Optimizing Rents to Maximize Revenues5 min
Using the Solver Revenue Maximization Guide Spreadsheet2 min
15 lectures
Week 3 Learning Goals10 min
Single Workbook Containing Template Spreadsheets 1-310 min
Single Workbook Containing Guide Spreadsheets10 min
Best Practices for Setting up an Excel Spreadsheet10 min
Using the First Best-Fit Line Template Spreadsheet10 min
First Best Fit Line Template (Spreadsheet 1)10 min
Using the Normalized Data and Model Template Spreadsheet10 min
Normalized Data and Model Template (Spreadsheet 2)10 min
Dollars to Percentile Conversion Guide Spreadsheet10 min
Applying Normalization to the Comparable Properties10 min
Lesson Overview10 min
Solver Revenue Maximization Guide Spreadsheet10 min
Optimizing Watershed Rents10 min
Solver Rent Optimization Template (Spreadsheet 3)10 min
Alternative to Solver Template (Spreadsheet 4)10 min
5 exercices pour s'entraîner
First Best-Fit Line6 min
Normalization6 min
Applying Normalization to the Comparable Properties6 min
Optimization Basics6 min
Optimizing Watershed Rents12 min
Semaine
42 heures pour terminer
Cash Flow and Profits
The goal for this week is for you to use your projections about the Watershed properties to estimate cash flows and profits Watershed would experience if it converted properties to short-term rentals.
3 vidéos (Total 12 min), 10 lectures, 4 quiz
3 vidéos
Distinguishing Cash Flow from Profits and Losses4 min
Using the Annual Cash Flows and Profits Spreadsheet3 min
10 lectures
Week 4 Learning Goals10 min
Single Workbook Containing Template Spreadsheets 5-610 min
Using the Alternative to Solver Template Spreadsheet10 min
Using the Forecasting Cash Flow and Profits Template Spreadsheet10 min
Forecasting Cash Flow and Profits Template (Spreadsheet 5)10 min
Annual Cash Flows and Profits Guide Spreadsheet10 min
Using the Sorting by Profitability Template Spreadsheet10 min
Sorting by Profitability Template (Spreadsheet 6)10 min
The Value of Considering Cash Flow Risk and Total Cash Required10 min
The Value of Financial Sensitivity Analysis in General10 min
4 exercices pour s'entraîner
Alternative to Solver12 min
Profitability8 min
Cash Flow Risk and Total Cash Required4 min
Sensitivity Analysis: Measuring Cutoffs at 40% Transaction Fee2 min
Semaine
51 heure pour terminer
Data Dashboard
The goal of this week and next week is to build an analytical dashboard in Tableau using the data models and assumptions you have discovered in prior weeks.
6 vidéos (Total 55 min), 2 lectures
6 vidéos
Dashboard for Analyst Use11 min
Dashboard Modification for a Financial Audience8 min
Bar in Bar Graphs in Tableau13 min
Histograms in Tableau6 min
Tables in Tableau9 min
2 lectures
How to Get Started Making Your Dashboard10 min
Additional charts for your sensitivity analysis10 min
Semaine
61 heure pour terminer
Dashboard for Decision-makers
This week complete your dashboard and add design elements so the dashboard is ready for stakeholders (Watershed executives, for example) to use it to test your model's assumptions.
2 vidéos (Total 15 min), 5 lectures, 1 quiz
5 lectures
Lesson Overview10 min
How to Use Jittering to Depict Multiple Data Points in the Same Geographic Location10 min
Turning Your Sensitivity Analysis into a Recommendation10 min
Finalizing Your Dashboard10 min
Tableau Tricks to Try on Your Own (Including R Integration!)10 min
1 exercice pour s'entraîner
Sensitivity Analysis20 min
Semaine
73 heures pour terminer
Final Project
This week, design and give a presentation for Watershed executives with your business recommendations, and complete a white paper template. Evaluate 3 peer's dashboards, white papers and presentations.
2 vidéos (Total 10 min), 6 lectures, 2 quiz
2 vidéos
Congratulations on Joining the Exciting Field of Data Analytics!3 min
6 lectures
New Information from Your Project Manager!10 min
White Paper Background Information10 min
About the Final Project10 min
PART I: Tableau Dashboard Instructions10 min
PART 2: White Paper Instructions10 min
PART 3: Presentation Instructions10 min
1 exercice pour s'entraîner
A Very Important Question!2 min
4.7
33 avis31%
a commencé une nouvelle carrière après avoir terminé ces cours
57%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
56%
a obtenu une augmentation de salaire ou une promotion
Meilleurs avis
Simply awesome, it did not only helped me to develop the required skills, but gave me the security to try greater. Astounding method, totally recommended specialization
A great way to put the learning into practice. Strongly encourage anyone who started this specialisation course to complete the Capstone project.
Enseignants
Daniel Egger
Executive in Residence and Director, Center for Quantitative ModelingPratt School of Engineering, Duke University
Jana Schaich Borg
Assistant Research ProfessorSocial Science Research Institute
À propos de Université Duke
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
À propos de la Spécialisation De Excel à MySQL: techniques d'analyse pour l'entreprise
Formulate data questions, explore and visualize large datasets, and inform strategic decisions.
In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process.
The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
Will I receive a transcript from Duke University for completing this course?
No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2019 Coursera Inc. Tous droits réservés.
