Barry Nalebuff

Milton Steinbach Professor


Barry Nalebuff is Milton Steinbach Professor at Yale SOM where he teaches negotiation, innovation, and game theory. He is the coauthor of six books. <i> Thinking Strategically</i> and <i>The Art of Strategy</i> explain game theory. <i>Co-opetition</i>, looks beyond zero-sum games to emphasize the potential for cooperating while competing. <i>Why Not?</i> offers a framework for problem solving and ingenuity. <i>Lifecycle Investing</i> provides a new strategy for retirement investing. <i>Mission in a Bottle</i> tells the story of Honest Tea. In 1998, Barry together with his former student Seth Goldman cofounded Honest Tea, a company that sells ready-to-drink iced tea that tastes like tea. It has grown (organically) to over $100 million in sales. In 2011, Coca-Cola purchased the company. Alongside Honest Tea, Barry advised the NBA in their negotiations with the National Basketball Players Association and serves on the board of Nationwide Insurance. A graduate of MIT, Rhodes Scholar, and Junior Fellow at Harvard’s Society of Fellows, Nalebuff earned his doctorate at Oxford University.


Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

Introduction To Negotiation