What skills can I learn from CRM courses on Coursera?

Coursera’s CRM courses equip learners with essential skills to manage customer relationships effectively: Techniques for using CRM software to track and analyze customer interactions Strategies for improving customer satisfaction and loyalty Skills in data analysis to understand customer behavior and preferences Best practices for integrating CRM systems into business processes Methods for leveraging CRM data to drive sales and marketing strategies Understanding of privacy and ethical considerations in managing customer data

Do I need prior experience in customer service or sales to start learning CRM on Coursera?

CRM courses on Coursera are accessible to learners of all backgrounds: Beginners can learn the basics of CRM concepts and how CRM systems operate. Those with some experience in business or customer service can enhance their skills in specific CRM applications. Advanced professionals might focus on strategic uses of CRM data and advanced system integration.

What certifications and credentials can I earn through CRM courses on Coursera?

By completing CRM courses on Coursera, learners can obtain credentials that may assist in their professional development: Professional certificates that may reflect an understanding of CRM principles and tools Specializations that explore in-depth aspects of CRM technology and its applications in business Certificates that can potentially be recognized by employers in industries that heavily rely on customer relationship management

What career opportunities can potentially be pursued with skills in CRM?

Skills acquired from CRM courses can potentially lead to various roles in many industries, including: CRM Manager , overseeing customer interactions and improving customer experiences Sales Manager , using CRM tools to enhance sales performance and customer insights Marketing Analyst , analyzing CRM data to refine marketing strategies Customer Service Supervisor, enhancing service delivery using CRM systems Business Analyst , optimizing business processes based on CRM data insights

Are there free CRM courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including CRM. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Best CRM Courses & Certificates [2025]

Explore the CRM Course Catalog

Status: Free
Coursera Project Network
Introduction to CRM with HubSpot
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Pipelines, Dashboard, Collaborative Software, Team Oriented
4.6
Rating, 4.6 out of 5 stars
932 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Salesforce
Sales and CRM Overview
Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, Sales Development, B2B Sales, Data Management, Customer Data Management, Databases, Data Cleansing, Business-To-Consumer
4.6
Rating, 4.6 out of 5 stars
1.5K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Salesforce
Salesforce Sales Operations
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Sales Enablement, Customer Relationship Management, Product Knowledge, B2B Sales, Campaign Management, Data Visualization
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
1.9K reviews
Beginner · Professional Certificate · 3 - 6 Months
Starweaver
Customer Relationship Management
Skills you'll gain: Customer Relationship Management, Loyalty Programs, Customer experience strategy (CX), Customer Data Management, Customer Insights, Customer Engagement, Customer Service, Customer Retention, Customer experience improvement, Personalized Service, Marketing Strategies, Data-Driven Decision-Making, Technology Strategies, Business Technologies, Automation
4.6
Rating, 4.6 out of 5 stars
210 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Simplilearn
Generative AI Course for Marketing, Sales, and Campaigns
Skills you'll gain: Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Marketing Automation, Cross Selling, Marketing Strategies, Sales Prospecting, Sales, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Social Media Marketing, Customer Retention, Customer Relationship Management, Customer experience improvement
Beginner · Course · 1 - 4 Weeks
Microsoft
Introduction to Microsoft Dynamics 365
Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Lead Generation, Service Management, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling
4.6
Rating, 4.6 out of 5 stars
70 reviews
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Zoho Corporation
Getting Started with Zoho CRM for Sales Reps
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Sales Operations, Sales Pipelines, Workflow Management, Business Process Automation, Lead Generation
Beginner · Course · 1 - 3 Months
Coursera Instructor Network
B2B and Territory Sales Strategies and Techniques
Skills you'll gain: Sales Territory Management, B2B Sales, Sales Management, Enterprise Sales, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Opportunities, Market Analysis, Sales Operations, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation
4.6
Rating, 4.6 out of 5 stars
85 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Introducción a CRM con HubSpot
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
4.7
Rating, 4.7 out of 5 stars
72 reviews
Beginner · Guided Project · Less Than 2 Hours
Starweaver
Relationship Management and Business Development
Skills you'll gain: Rapport Building, Cross Selling, Business Communication, Relationship Building, New Business Development, Professional Networking, Upselling, Business Relationship Management, Client Services, Business Development, Customer Relationship Management, Strategic Partnership, Active Listening, Customer experience improvement
4.3
Rating, 4.3 out of 5 stars
161 reviews
Intermediate · Course · 1 - 4 Weeks
Status: New
Starweaver
Master Data Storytelling for B2B & B2C Sales
Skills you'll gain: Data Storytelling, Storytelling, Sales Presentation, Customer Relationship Management (CRM) Software, Sales Strategy, Sales, Customer Relationship Management, B2B Sales, Customer Insights, Data Visualization Software, Dashboard, Business Intelligence, HubSpot CRM, Persuasive Communication, Business Analytics, Salesforce
Beginner · Course · 1 - 4 Weeks
Status: New
Packt
Salesforce Certified AI Associate Certification
Skills you'll gain: Salesforce Development, Salesforce, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Data Quality, Customer Relationship Management (CRM) Software, Predictive Analytics, Data Management, ChatGPT, Data Capture, Generative AI, Business Ethics, Customer Engagement
Intermediate · Course · 1 - 3 Months