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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,105 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

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1051 - 1059 of 1,059 Reviews for What is Social?

By Ana M d C R

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Aug 28, 2020

I have taking it 3 times and my diploma doesnt appear and it keeps charging me :/

o need my refund

By Giuseppe S

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Oct 19, 2016

a little bit old, and too many references to others courses

By Samyak D

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Aug 13, 2020

i actually clicked by mistake in this course.

By Jai S S

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Aug 5, 2017

Didn't learn much although it took SO long!!

By Lorrie A M

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Nov 17, 2019

I want to un enroll this course

By Alicia N

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Jul 11, 2020

Too much IBM sponsorship.

By Michael G S A E

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Sep 10, 2017

has no value at all

By Lucy

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May 14, 2020

its an old course

By Александр Е

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Jan 19, 2021

useless