Good survey of the topic but only focused on B2C. If that were my focus, I'd give it a higher rating. I was hoping for insights on B2B as that is my field, even if only a short video to address differences/similarities/peculiarities.

The course talks about various techniques and methodologies. But does not get into details. For example, churn analysis. They talk about churn analysis but does not get into the details on how to perform a churn analysis.

Very Detailed course on Customer Analytics. And it presented quite a few case studies too, to understand the concepts better. But I felt that a hands on experience of applying Customer Analytics to a problem in a step wise fashion would have cemented the knowledge gained by this course.

Theoretical

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

This course really helped me understand the basics of analytics.

Good to understand thinking in a logical way

It was a perfect starting platform for me and it definitely has intrigued me to delve deeper into the subject

Awesome course

It's a good course to have a basic understanding of customer analytics and its applications in real time. The examples were very good and wisely chosen. Will be more happier if I got to know the working model of predictive example, that how to reach to those numbers in examples of Bob, Sharmila etc.The excel sheet was not pretty clear. Else it was a nice exposure to the analytics field.

Rich content with great examples. Professors are awesome.

My feedback would be to provide better content in the slides so we can review them at a later point in time and understand. The slides currently are very abstract.

The other feedback is some of the questions for the quiz are difficult to understand and more to do with how the question is interpreted rather than being tricky.

Excellent relevant content

This is a very useful program to understand the basic concept. Faculty explanation was crisp and easy to understand for beginners. Expecting more such courses but at an advanced level.

MA SHA ALLAH learnt a lot

Course is not at high level nor low level , it helps the students to approach level by level with difficulty . Most of the real time examples are worth ! Thanks !

The course was far better than I expected. It has covered all the various portions that one need to know while they are trying to analyse customers. Thank You for the course.

It's way more theoretical than i expected. I feel like there's little that I can apply to future jobs.

适用性不太强，讲得太浅显

Deep theoretical course. Would loved have viewing more practical examples and applications.

Good going so far.

study slides should be made available like a revision before the assignment

great course filled with high level understanding/practical use for customer analytics.

The course is very informative and also imperative for young students.

Great view of today’s marketing.