À propos de ce cours
Meilleurs avis
par ND
•Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
par AV
•Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
1,150 avis
par Nguyen Ngoc TU
•Feb 16, 2019
Highly recommended to those are busy and want to learn new great thing on Business Analytics, Customer Analytics!
par DOROTHY SHAW
•Feb 15, 2019
Great course
par Rakshit Kumar Singh
•Feb 13, 2019
the mentors are all good but they are too fast with their lessons.
par Mithun
•Feb 13, 2019
The questions have not be revised for correctness. Professor. Fader's quiz questions were hard to understand especially when negative connotations were used in the sentence 'not a beta....' OR ' not favor a probability....' . These questions threw me off so please rectify the quizzes here and in the future quizzes for my time & benefit as well as for the rest of the students. You do not have to make the questions easy but I do not want to spend time thinking of your underlying meaning but would rather put thought in solving for something other than English. Please have these quizzes re-read.
par Xinwei Luo
•Feb 12, 2019
I got a broad view of basic business analytics, which is great. But some of the quiz is not that relevant to the lectures. I was confused by some of them. But for the overall course, not bad.
par Andres Najera
•Feb 11, 2019
Pretty basic, so super helpful for people we are new at it.
par precious amamgbu
•Feb 11, 2019
I enjoyed all the classes on Predictive, Prescriptive and Descriptive analytics. Professors Fader and Bradlow's classes stood out for me though. I watched the videos, sometimes, twice and read their papers. Currently, I am trying to apply Prof. Fader's clumpiness metric to the analysis I am currently doing, and so far, I am seeing some positive results. Prof. Bradlow's examples all felt so real, and gave a broad insight into how many of these companies utilize business anlaytics. I'm still reading their papers, as well.
Props to Prof. Iyengar and his donor example- Helping me out at work. Props to Prof. Berman, as well, with his presciptive analytics lessons.
par 王冰玉
•Feb 11, 2019
This course provides a logical system of customers analytics and a series of practical insights to apply theories into real problems. I like the analytics applied part in week 5 the best.
par Dennis Driscoll Jr
•Feb 10, 2019
Excellent engaging content, very enlightening.
par Phoebe Xu
•Feb 10, 2019
Insightful information and those best practice business cases gave me a much deeper understanding of customer analytics. I have learnt a lot from this course which I truly believe that I can utilise them in my daily work. The quiz (some are quite difficult) really helped me to understand further of each topic. Highly recommend this course to who are interested in customer analytics or marketing analytics.
