The course talks about various techniques and methodologies. But does not get into details. For example, churn analysis. They talk about churn analysis but does not get into the details on how to perform a churn analysis.

Theoretical

Good survey of the topic but only focused on B2C. If that were my focus, I'd give it a higher rating. I was hoping for insights on B2B as that is my field, even if only a short video to address differences/similarities/peculiarities.

Good as an introductory course for customer analytics.

If you are completely new to analytics in general, this might be a good course to start with. However, if you have some prior exposure, you might not learn anything substantial. This was supposed to be a five week course, but I was able to complete it in less than seven days.

How this course can be improved:

I wish that the course included more quantitative elements. I wish that the course included some assignments for the students to actually develop and run some models.

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

Wow! This was so insightful into how our social media and daily habits are used. I don't like feeling like a sheep, so this awareness is appreciated. I'm still trying to design how I could apply this to my Trade.

Brilliant Course !! Loved going through all the materials and the lectures !!

Insightful and a great introduction to a very complex topic. Probably would recommend having a grasp of statistical analysis before starting (not required) as it would help understand some of the concepts better.

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Very Detailed course on Customer Analytics. And it presented quite a few case studies too, to understand the concepts better. But I felt that a hands on experience of applying Customer Analytics to a problem in a step wise fashion would have cemented the knowledge gained by this course.

Great, more examples would be even better :)

I would like to hear more about models especialy predictive one but all the things about models are bullshit. They generaly talk about demand curve which is a lesson of a economics more than customer analytics. They should choose more appropriate example. Moreover, I expect to see at least the type of models and where it is used generally. It was a waste of time. That's why I am not gonna take other modules. Adios !

a very impressive course

The course provides awesome insight into the world of Customer Analytics.

Excellent course!!!

¡Excelente! Abarca muy bien los principios básicos del Customer Analytics

Great!

Excelent material - good path

Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.

I whole heartedly recommend this course to those interested in customer analytics from a business perspective. The course does not intend to go into the technical or statistical perspective, and this is clearly stated numerous times. I was ready to give this course 4 stars after finishing the first four weeks, but the last week is where I decided to rate this course 5 stars. Well done, Wharton Marketing!

Amazing course!Helped me a lot in improving my marketing analytics concepts.

Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.

clarity knowledge delivery，helpful program，thanks for the platform!