À propos de ce cours
4.2
41 ratings
17 reviews
Have a look at our trailer for a brief introduction to this course: https://youtu.be/GADAgxTHjgE In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are: • The notion of quality for food and agricultural products and consumer value. • How to conduct market research in this field. • Labelling, branding and pricing strategies, as-well as innovation in the agro-food sector. • How sustainability can be used as a competitive advantage through corporate social responsibility. • The role and different types of industrial standards. • The different forms of coordination in the chain, in particular with regard to the retailing and distribution sector. This course is taught by a group of international experts from Universities in Italy, Germany, Ireland, Scotland and the Netherlands. Each of them will give you insights into a specific topic related to food quality and the organization of the agro-food value chains....
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Calendar

Dates limites flexibles

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Intermediate Level

Niveau intermédiaire

Clock

Recommandé : 2-3 hours per week for 6 weeks.

Approx. 21 heures pour terminer
Comment Dots

English

Sous-titres : English
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Recommandé : 2-3 hours per week for 6 weeks.

Approx. 21 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
1 heure pour terminer

Module 1: Introduction

This module will give you an introduction and overview of the course. In the second lesson of this module, we will talk about the current challenges and trends in the agro-food value chain. In the third lesson of this module, the concept of quality in the agro-food value chain will be introduced. The module finishes with the fourth lesson, which gives you an overview of the food value chain....
Reading
4 vidéos (Total 30 min), 4 quiz
Video4 vidéos
Challenges and Trends8 min
Food Quality7 min
The Food Value Chain6 min
Quiz4 exercices pour s'entraîner
Lesson 1 - Introduction2 min
Trend in Agro-Food Value Chain6 min
Consumer Requirements6 min
Distribution of Value6 min
Clock
1 heure pour terminer

Module 2: Quality and Consumers

In this module you will learn about the relationship between quality and consumer value. After the module you will be able to describe consumer choices in a differentiated market and explain the link between quality and value. You will also learn about strategies for building consumer value. ...
Reading
5 vidéos (Total 44 min), 5 quiz
Video5 vidéos
Part 2: Quality and Consumer Value14 min
Part 3: Quality and Consumer Value1 min
Part 1: Strategies for Value Creation15 min
Part 2: Strategies for Value Creation4 min
Quiz5 exercices pour s'entraîner
Part 1: Quality and Consumer Value4 min
Part 2: Quality and Consumer Value8 min
Part 3: Quality and Consumer Value4 min
Part 1: Strategies for Value Creation8 min
Part 2: Strategies for Value Creation4 min

2

Section
Clock
1 heure pour terminer

Module 3: Market Research

In Module 3 you will learn about market research. After the module you will know the definition, role and types of market research in addition to the research process and the ethics of market research. In the second lesson of the module you will learn about the different types of data and various methods of data collection. The last lesson of the module then deals with data analysis, where you will learn about the most commonly used statistical and econometric techniques to analyze data....
Reading
7 vidéos (Total 65 min), 7 quiz
Video7 vidéos
Part 2: Introduction to Market Research16 min
Data Types and Data Collection15 min
Part 1: Data Analysis5 min
Part 2: Data Analysis5 min
Part 3: Data Analysis4 min
Part 4: Data Analysis8 min
Quiz7 exercices pour s'entraîner
Part 1: Introduction to Market Research2 min
Part 2: Introduction to Market Research4 min
Data Types and Data Collection6 min
Part 1: Data Analysis2 min
Part 2: Data Analysis2 min
Part 3: Data Analysis2 min
Part 4: Data Analysis4 min
Clock
1 heure pour terminer

Module 4: Asymmetric Information about Quality

In Module 4 you will learn about asymmetric information with regard to food quality. In the first lesson of the module we will introduce the concepts of asymmetric information, adverse selection, moral hazard, and market failure. That way you will be able to explain the role of information for the functioning of a market. In the second lesson we will talk about the product attributes and their classification. After the lesson you will be able to classify product attributes based on when consumers are able to assess their true qualities....
Reading
5 vidéos (Total 37 min), 5 quiz
Video5 vidéos
Part 2: Asymmetric Information and Market Failures6 min
Part 3: Asymmetric Information and Market Failures9 min
Part 4: Asymmetric Information and Market Failures11 min
Product Attributes and their Classification5 min
Quiz5 exercices pour s'entraîner
Part 1: Asymmetric Information and Market Failures4 min
Part 2: Asymmetric Information and Market Failures6 min
Part 3: Asymmetric Information and Market Failures4 min
Part 4: Asymmetric Information and Market Failures2 min
Product Attributes and their Classification4 min

3

Section
Clock
1 heure pour terminer

Module 5: Food Labeling

In Module 5 you will be introduced to “Food Labeling”. In this module you will learn how labels can work as a tool to solve market failures due to asymmetric information and hear about reputation mechanisms based on trust and signaling. ...
Reading
4 vidéos (Total 36 min), 4 quiz
Video4 vidéos
Part 2: Solving Market Failures8 min
Part 1: Trust and Signaling9 min
Part 2: Trust and Signalling9 min
Quiz4 exercices pour s'entraîner
Part 1: Solving Market Failures4 min
Part 2: Solving Market Failures10 min
Part 1:Trust and Signaling4 min
Part 2: Trust and Signalling4 min
Clock
1 heure pour terminer

Module 6: Pricing Strategies and Implications

In Module 6 we will talk about the effect of price as a signal for quality. The module also includes the implication of consumer psychology and quality perceptions on pricing tactics. At the end of this module...
Reading
3 vidéos (Total 24 min), 3 quiz
Video3 vidéos
Psychological Pricing8 min
Retailer pricing behaviour5 min
Quiz3 exercices pour s'entraîner
Basic pricing strategies4 min
Psychological Pricing4 min
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4 min
Clock
1 heure pour terminer

Module 7: Consumer Behavior and Brand Personality

In module 7 you will learn about consumer behavior and the dimension and use of brand personalities. In the first lesson you will learn about the consumer's purchasing process. In the 2nd lesson we will talk about consumer characteristics. Finally, you will hear about segmentation, positioning, and brand personality....
Reading
3 vidéos (Total 21 min), 3 quiz
Video3 vidéos
Consumer characteristics7 min
Segmentation, positioning, and brand personality7 min
Quiz3 exercices pour s'entraîner
Consumer’s purchasing process4 min
Consumer characteristics4 min
Segmentation, positioning, and brand personality4 min

4

Section
Clock
1 heure pour terminer

Module 8: Geographical Indicators

This module is about “Geographical Indicators”. After the module you will be able to explain the notion of “Geographical Indication” and the key facts about the protection of GIs in the EU. You will also be able to explain the importance of the GI sector within the EU market....
Reading
3 vidéos (Total 30 min), 3 quiz
Video3 vidéos
Part 2: Geographical Indications (GI): concept, relevance and protection8 min
GIs and market efficiency15 min
Quiz3 exercices pour s'entraîner
Part 1: Geographical Indications (GI): concept, relevance and protection4 min
Part 2: Geographical Indications (GI): concept, relevance and protection4 min
GIs and market efficiency4 min
Clock
1 heure pour terminer

Module 9: Innovation and Quality

In this module you will learn about innovation and quality. You will be able to define what is innovation and state the differences between the many types of innovations. You will also be able to explain how innovations are generated and how the drivers and barriers of innovation in the agro-food sector arise. ...
Reading
7 vidéos (Total 50 min), 7 quiz
Video7 vidéos
Part 2: Definitions and Types of Innovation6 min
Part 1: Models and Diffusion of Innovation4 min
Part 2: Models and Diffusion of Innovation7 min
Part 3: Models and Diffusion of Innovation5 min
Part 1: Drivers and Barriers of Innovation9 min
Part 2: Drivers and Barriers of Innovation7 min
Quiz7 exercices pour s'entraîner
Part 1: Definitions and Types of Innovation8 min
Part 2: Definitions and Types of Innovation4 min
Part 1: Models and Diffusion of Innovation4 min
Part 2: Models and Diffusion of Innovation4 min
Part 3: Models and Diffusion of Innovation4 min
Part 1: Drivers and Barriers of Innovation4 min
Part 2: Drivers and Barriers of Innovation4 min
4.2
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par SGJul 22nd 2018

Excellent for agricultural economics students!!!! Simple, concise and complete !!!

par ASApr 3rd 2018

Excellent Course! Must Recommended to all agricultural science students….

Enseignants

Hannes Lang

Research Associate
Technical University of Munich

Luisa Menapace

Professor
Technical University of Munich

Faical Akaichi

Research Economist
Scotland’s Rural College

Francesco Bimbo

Research Economist
Wageningen University

Montserrat Costa-Font

Research Economist
Scotland’s Rural College

Carlo Russo

Associate Professor
University of Cassino and Lazio Meridionale

Chenguang Li

Research Economist
University College Dublin

À propos de Technische Universität München (TUM)

Technische Universität München (TUM) is one of Europe’s top universities. It is committed to excellence in research and teaching, interdisciplinary education and the active promotion of promising young scientists. The university forges strong links with companies and scientific institutions across the world. TUM was one of the first universities in Germany to be named a University of Excellence. TUM does not pass any personal data to the platform providers. If you take part in one of our MOOCs, please refer to the data protection guidelines in the terms and conditions of the provider....

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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