This course is part of Entrepreneurship: Growing Your Business Specialization
Instructor: Alex Cowan
14,380 already enrolled
(306 reviews)
Recommended experience
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
Add to your LinkedIn profile
2 assignments
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
18 videos1 reading1 assignment2 discussion prompts
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
10 videos1 assignment1 discussion prompt
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Kennesaw State University
University of Maryland, College Park
306 reviews
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Reviewed on Nov 9, 2024
Useful course for entrepreneurs and investors, and those working in innovative startups.
Reviewed on Oct 3, 2020
Loved It. Able to use immediately. Week 1 was straight forward whilst Week 2 I found more challenging.
Reviewed on Apr 15, 2021
The canvas makes it easier for us to understand every key area of the business in each development stage. Thanks to Cowan for all the resources and lectures
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