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Retour à Cost and Economics in Pricing Strategy

Avis et commentaires pour d'étudiants pour Cost and Economics in Pricing Strategy par Université de Virginie

498 évaluations
109 avis

À propos du cours

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Meilleurs avis


May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.


Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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51 - 75 sur 106 Avis pour Cost and Economics in Pricing Strategy

par Sumit M

Jun 03, 2017

Course content was good, although it was simple, they can be made more rigorous.


May 11, 2020

Provides a good understanding of the pricing concepts involved related to cost

par Brian L

Sep 14, 2019

This course was well structured and the videos and assessments quite engaging.

par Martin R

Jul 24, 2017

Really nice course, well explained, and a lot of examples from actual cases!


Jun 14, 2020

Well structured course to learn the price strategy with practical use case

par Prashant K

Nov 16, 2019

Fantastic course with good inputs and material on fundamentals of pricing.

par Karene D

Apr 24, 2017

Insightful course that provided a concise overview of pricing strategies.

par Felipe O H

Sep 13, 2018

I loved the course, it is both a theoretical and applied sound program.

par Evgeny L

Aug 31, 2018

Great course. Strong theoretical base linked with practical exercises

par chintamani M

Feb 02, 2020

excellent course and directly applicable for my current pricing job

par Ruben M

Jun 26, 2020

It gives good insight with few concepts and easy calculations.

par Artsiom K

Jun 21, 2017

I would definitely recommend to anyone interested in pricing!

par Luis S

Aug 20, 2019

Is a good course that give you a large view abut pricing.

par Soren A G

Mar 24, 2018

Excellent program. Well delivered and really interesting.

par Shubham M

Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

par Danilo C P

Apr 26, 2017

Great course, with really insightfull topics.

par Linoy P J

Aug 03, 2020

Wonderful course. Really enjoyed learning!

par Junior V

Jun 14, 2020

Great content and delivery of key concepts

par Mohammad N

May 11, 2020

One of the best courses.

Thanks a lot :)

par MA Y

Apr 03, 2020

Very helpful when making price decisions

par jaysheel s

Sep 08, 2017

Excellent course and excellent material.

par Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

par Sanjay K

Aug 11, 2017

Great Course, Thank you Darden and BCG!!

par Diego A D

Jun 09, 2020

Very interesting and useful knowledge

par Abhishek G

Jun 17, 2020

Awesome Course. Learned a Lot!!