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Cost and Economics in Pricing Strategy, Université de Virginie

4.8
(255 notes)

À propos de ce cours

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Meilleurs avis

par MP

May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

par AG

Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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55 avis

par Fabricio Rocha

May 13, 2019

Excellent course. In my view, the academic rigor of the week exercises needs to be improved even for a beginner level.

par Olesia Altynbaeva

Apr 28, 2019

The succinct and exhaustive account of pricing. Specifically, this course highlights the role of a firm's cost structure in pricing strategy. Highly recommended!

par Daryl

Apr 24, 2019

An excellent course. A gold star online experience, fantastic teachers, albeit challenging in parts.

par Maria Alejandra Bancroft

Apr 07, 2019

I'll definitely recommend this course as it gives you the basic structures to learn about the pricing fundamentals, like what cost and margin are and how to calculate them etc... it is also well explained, very thorough.

par Paolo Viglianisi

Apr 03, 2019

Good refresh, good learning of new concepts, excellent delivery of the lectures by both professors

par Georgiy Zubrov

Feb 21, 2019

Excellent overview of economics in pricing strategy.

Great deal of practical work. Very applicable to real life scenarios.

par Boe Clark

Jan 23, 2019

Good instructor/prof. Material is a bit basic and some of the quiz and practice questions are less precise in the phrasing of question objectives than they could be but overall the material is informative and could be productively put into practice.

par Shubham Mittal

Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

par Fábio Innocente Alves

Dec 17, 2018

An amazing content that allows me to understand serious companies pricing strategies.

par xavier urrutia

Nov 25, 2018

Very useful and clear but only good to obtain interesting learning material - NOT for certification

Peer reviews not working. If peers do not review your assignment , you cannot validate the course. I completed the assignment very early and I had no means to make peers review it.

ATTENTION: you can pay for the course and not be able to validate it only because peers do not review you assignment; and you have no control on that. Moreover, NO moderation on peer reviews resulting in low grading quality.