À propos de ce cours
4.8
205 notes
55 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 25 heures pour terminer

Recommandé : 6 weeks of study, 3-4 hours / week...
Langues disponibles

Anglais

Sous-titres : Anglais
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 25 heures pour terminer

Recommandé : 6 weeks of study, 3-4 hours / week...
Langues disponibles

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
4 heures pour terminer

What is Transmedia Storytelling?

This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course....
Reading
21 vidéo (Total 129 min), 12 lectures
Video21 vidéo
Professional advice on getting started4 min
Brian Seth Hurst - Conspiracy for Good11 min
Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight7 min
Henry Jenkins - The Matrix. An example of a transmedia world3 min
Mikey Leung - The Darwin Aboriginal Art Fair10 min
Scott Snibbe - Biophilia, a transmedia story of music, technology and nature2 min
Key Concept - What is transmedia storytelling?12 min
An industry perspective of transmedia storytelling7 min
Henry Jenkins - The benefits of a transmedia approach2 min
Henry Jenkins - The importance of collaboration in the creative process2 min
Commercialism11 min
Copyright and transmedia storytelling2 min
Geoffrey Long - The future of the term 'transmedia'2 min
Henry Jenkins - What defines a successful transmedia project?1 min
Key Concept - The anatomy of story15 min
Henry Jenkins - How a transmedia strategy enriches a story3 min
Tom Ellard - Important elements of story6 min
Tom Ellard - Story structure and the hero’s journey3 min
Tom Ellard - The role of memory, imagery and emotion in understanding story5 min
Henry Jenkins - World building4 min
Reading12 lectures
Course Overview5 min
Important note about the assignments in the course5 min
Join the transmedia storytelling MOOC community!5 min
Meet your academic instructors5 min
Meet our industry partner - X Media Lab5 min
Meet the industry contributors10 min
Special thanks and acknowledgements5 min
Key points to remember from this lesson5 min
Module 1 Lesson 2 Useful links and resources30 min
Key points to remember from this lesson5 min
Module 1 Lesson 3 Useful links and resources30 min
Key points to remember from this lesson5 min
Semaine
2
Heures pour terminer
5 heures pour terminer

Creative Ideas Generation - Building a Storyworld

This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy....
Reading
17 vidéos (Total 100 min), 8 lectures, 1 quiz
Video17 vidéos
Narrative and story4 min
Charles Santoso - Six word stories1 min
Key Concept - Three tools for creating content7 min
Developing and communicating ideas6 min
Charles Santoso - Conceptual blending8 min
Stuart Samuels - What is an idea?6 min
Key Concept - Developing your conceptual story idea with content6 min
The importance of a strong central narrative8 min
Charles Santoso - Creativity techniques4 min
Sergio Paez - The role of visual storytelling3 min
Mikey Leung - Planning and testing your story3 min
Key Concept - Working creatively in storyworlds by using constraints3 min
Building a storyworld6 min
Charles Santoso - Storytelling and seed ideas9 min
Susan Bonds - The process of developing a transmedia story7 min
Mikey Leung - Using storyworlds in transmedia social campaigns3 min
Reading8 lectures
Module 2 Lesson 1 Useful links and resources30 min
Key points to remember from this lesson5 min
Module 2 Lesson 2 Useful links and resources30 min
Key points to remember from this lesson5 min
Module 2 Lesson 3 Useful links and resources30 min
Key points to remember from this lesson5 min
Module 2 Lesson 4 Useful links and resources30 min
Key points to remember from this lesson5 min
Semaine
3
Heures pour terminer
4 heures pour terminer

Understanding a Transmedia Audience

Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs. ...
Reading
13 vidéos (Total 68 min), 6 lectures, 1 quiz
Video13 vidéos
Audience in transmedia storytelling7 min
Connecting audience with story6 min
Henry Jenkins - The collective intelligence of a transmedia audience4 min
Key Concept - Understanding the audience using ethnography3 min
The changing nature of audience4 min
Mikey Leung - Identifying and engaging your audience2 min
Henry Jenkins - Developing strategy for engaging multiple types of audience5 min
John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations7 min
Key Concept - Understanding the audience using participatory design5 min
Mikey Leung - The potential of transmedia storytelling for audience engagement2 min
Maya Zuckerman - Rapid prototyping2 min
Cindi Drennan - The Departure. A case study of engaging a community in participatory design6 min
Reading6 lectures
Module 3 Lesson 1 Useful links and resources30 min
Key points to remember from this lesson5 min
Module 3 Lesson 2 Useful links and resources30 min
Key points to remember from this lesson5 min
Module 3 Lesson 3 Useful links and resources30 min
Key points to remember from this lesson5 min
Semaine
4
Heures pour terminer
4 heures pour terminer

The Transmedia User Experience

The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences....
Reading
12 vidéos (Total 66 min), 6 lectures, 1 quiz
Video12 vidéos
Tracey Taylor - Group interactive experiences4 min
Henry Jenkins - Orientation. Unifying a transmedia story experience3 min
Key Concept - Getting a grip on experience11 min
Tom Ellard - Advice about audience engagement2 min
Catherine Fargher - Evaluating user engagement5 min
Key Concept - Designing the transmedia user journey7 min
Henry Jenkins - Continuity and expectation in the transmedia user experience3 min
Designing cohesive experiences for multiple audiences11 min
Tom Ellard - Translating stories across different media1 min
Steve Peters - Ethics in transmedia storytelling2 min
Catherine Fargher - Designing for participation4 min
Reading6 lectures
Module 4 Lesson 1 Useful links and resources30 min
Key points to remember from this lesson5 min
Module 4 Lesson 2 Useful links and resources30 min
Key points to remember from this lesson5 min
Module 4 Lesson 3 Useful links and resources30 min
Key points to remember from this lesson5 min
4.8
55 avisChevron Right
Orientation de carrière

50%

a commencé une nouvelle carrière après avoir terminé ces cours
Avantage de carrière

67%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par LLMar 23rd 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

par EKSep 11th 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

Enseignants

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Associate Professor Simon McIntyre

Associate Dean Education
UNSW Sydney | Art & Design
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Dr Ollie Bown

Senior Lecturer
UNSW Australia | Art & Design
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Emma Robertson

Associate Professor
UNSW | Art & Design
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Dr Geoge Khut

Lecturer
UNSW | Art & Design
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Dr Jeffrey Koh

Associate Lecturer
UNSW | Art and Design (formerly)

À propos de UNSW Sydney (The University of New South Wales)

UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines....

Foire Aux Questions

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