The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Ce cours fait partie de la Spécialisation Droit de la propriété intellectuelle
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Spécialisation Droit de la propriété intellectuelleUniversité de PennsylvanieÀ propos de ce cours
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Approx. 19 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Compétences que vous acquerrez
MarketingBrand ManagementStrategic PlanningValue Proposition
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 19 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université de Pennsylvanie
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programme du cours : ce que vous apprendrez dans ce cours
5 heures pour terminer
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
5 heures pour terminer
5 vidéos (Total 30 min), 5 lectures, 4 quiz
5 heures pour terminer
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
5 heures pour terminer
6 vidéos (Total 33 min), 4 lectures, 6 quiz
4 heures pour terminer
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
4 heures pour terminer
5 vidéos (Total 30 min), 2 lectures, 6 quiz
5 heures pour terminer
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
5 heures pour terminer
4 vidéos (Total 42 min), 4 lectures, 4 quiz
Avis
Meilleurs avis pour TRADEMARK LAW
par RM28 août 2019
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
par DB23 août 2020
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
par CH16 juil. 2019
Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.
par IG25 juin 2020
Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law
À propos du Spécialisation Droit de la propriété intellectuelle
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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