Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Ce cours fait partie de la Spécialisation Droit de la propriété intellectuelle
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À propos de ce cours
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesCe que vous allez apprendre
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Compétences que vous acquerrez
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesOffert par
Programme de cours : ce que vous apprendrez dans ce cours
Existing Intellectual Property Protection in the U.S.
Philosophical and Economic Justifications of IP Rights
Alternatives to Intellectual Property Law
Case Studies in Intellectual Property
Avis
- 5 stars84,33 %
- 4 stars13,15 %
- 3 stars1,75 %
- 2 stars0,25 %
- 1 star0,50 %
Meilleurs avis pour INTRODUCTION TO INTELLECTUAL PROPERTY
This has been one of the best experiences for me. I totally enjoyed this class and have a lot of different things about IP laws and their alternatives and how to use them in day to day life.
This course have been very very useful for me. I learned a lot of things about IP Law. Excellent teaching and lectures. Enjoyed this course a lot
Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.
This course is amazing. The lecturer, Mr Polk (I think) is very straight forward at explaining things and makes things so easy to understand. I have loved this course.
À propos du Spécialisation Droit de la propriété intellectuelle

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