Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Ce cours fait partie de la Spécialisation Droit de la propriété intellectuelle
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Spécialisation Droit de la propriété intellectuelleUniversité de PennsylvanieÀ propos de ce cours
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Cours 1 sur 4 dans le
Niveau débutant
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Approx. 16 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Allemand, Russe, Anglais, Espagnol
Ce que vous allez apprendre
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Compétences que vous acquerrez
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Niveau débutant
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Approx. 16 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Allemand, Russe, Anglais, Espagnol
Offert par
Université de Pennsylvanie
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programme de cours : ce que vous apprendrez dans ce cours
5 heures pour terminer
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
5 heures pour terminer
8 vidéos (Total 61 min), 4 lectures, 4 quiz
4 heures pour terminer
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
4 heures pour terminer
7 vidéos (Total 50 min), 4 lectures, 3 quiz
4 heures pour terminer
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
4 heures pour terminer
7 vidéos (Total 59 min), 3 lectures, 3 quiz
4 heures pour terminer
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
4 heures pour terminer
6 vidéos (Total 56 min), 5 lectures, 2 quiz
Avis
Meilleurs avis pour INTRODUCTION TO INTELLECTUAL PROPERTY
par NL30 avr. 2020
Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization
par FC5 sept. 2021
The instructor was excellent, the readings were relevant and directly related to the subject of the lectures, and the exercises were practical and to the point. In short, this was a great course.
par MO1 oct. 2020
Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.
par NM24 janv. 2021
This has been one of the best experiences for me. I totally enjoyed this class and have a lot of different things about IP laws and their alternatives and how to use them in day to day life.
À propos du Spécialisation Droit de la propriété intellectuelle
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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