Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
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Spécialisation Droit de la propriété intellectuelleUniversité de PennsylvanieÀ propos de ce cours
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Niveau débutant
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Approx. 16 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Compétences que vous acquerrez
Brand ManagementAsset ManagementValue PropositionIntellectual Property
Résultats de carrière des étudiants
11%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Approx. 16 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université de Pennsylvanie
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programme du cours : ce que vous apprendrez dans ce cours
5 heures pour terminer
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
5 heures pour terminer
8 vidéos (Total 61 min), 4 lectures, 4 quiz
8 vidéos
Why Learn About Intellectual Property Law?7 min
Expansion of Intellectual Property6 min
Patents10 min
Trademarks12 min
Copyright7 min
Other Regimes6 min
Takeaway Points3 min
4 lectures
Pre-Course Survey (Optional)10 min
Optional Reading: Intellectual Property Overview20 min
Optional Reading: Why IP is Valuable45 min
Overlaps in IP30 min
4 exercices pour s'entraîner
Patent Quiz30 min
Trademarks Quiz30 min
Copyrights Quiz30 min
Module 1 Quiz15 min
4 heures pour terminer
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
4 heures pour terminer
7 vidéos (Total 50 min), 4 lectures, 3 quiz
7 vidéos
Why have IP Rights?8 min
Basic Intellectual Property Economics8 min
The Mechanisms of Intellectual Property Rights8 min
The Costs of Intellectual Property6 min
Mechanism of IP Rights as Property6 min
Balance of Intellectual Property Rights7 min
Takeaway Points2 min
4 lectures
Is IP a Natural or Utilitarian Right?25 min
IP as a Public Good25 min
IP and Monopolies10 min
Costs and Benefits to Patents25 min
3 exercices pour s'entraîner
IP Theories30 min
Costs of IP30 min
Module 2 Quiz20 min
4 heures pour terminer
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
4 heures pour terminer
7 vidéos (Total 59 min), 3 lectures, 3 quiz
7 vidéos
Alternatives to Patent Law9 min
Alternatives to Patent Law: Government Contracts10 min
Alternatives to Copyright Law8 min
Alternatives to Copyright: Private Subscriptions12 min
Alternatives to Trademark Law8 min
Takeaway Points2 min
3 lectures
Trade Secrets as an Alternative to Patents25 min
Optional Reading: Beyond the Patents-Prizes Debate25 min
Optional Reading: Open Source25 min
3 exercices pour s'entraîner
Patent Law Alternatives30 min
Copyright Law Alternatives30 min
Module 3 Quiz15 min
4 heures pour terminer
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
4 heures pour terminer
6 vidéos (Total 56 min), 5 lectures, 2 quiz
6 vidéos
Case Study: Apple Computers12 min
Case Study: General Motors12 min
Case Study: Novartis13 min
Case Study: Novartis Part 24 min
Takeaway Points2 min
5 lectures
Apple Computers25 min
GM and the Auto Industry25 min
Novartis and Pharmaceutical IP Strategies25 min
Concluding Thoughts10 min
Post-Course Survey (Optional)10 min
1 exercice pour s'entraîner
Review of IP Forms30 min
Avis
Meilleurs avis pour INTRODUCTION TO INTELLECTUAL PROPERTY
par NL30 avr. 2020
Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization
par MO1 oct. 2020
Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.
par FX23 févr. 2020
This course gives a legal foundation to understand intellectual property and a complete review of three major forms of intellectual properties. Great engaging lectures. Highly recommended.
par IE20 nov. 2020
Excellent course, however it can be done in less than a week! Or add more functional and actual cases to study. Maybe add more resources on how actually I can file an application for IP.
À propos du Spécialisation Droit de la propriété intellectuelle
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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