What Makes a Good Trademark?

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Compétences que vous apprendrez

Marketing, Brand Management, Strategic Planning, Value Proposition

Avis

4.9 (84 évaluations)
  • 5 stars
    88%
  • 4 stars
    10%
  • 3 stars
    2%
CH

Jul 17, 2019

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

MA

Mar 01, 2020

It was a mindful course to explore the knowledge for the protection of the right involving trade.

À partir de la leçon
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

Enseigné par

  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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