This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of subsistence marketplaces, we use exercises to enable participants to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constrained contexts to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative, and apply it in any context. The course will involve virtual immersion in subsistence contexts, emersion of unique insights, bottom-up design, innovation and enterprise. A parallel project will focus on understanding a specific need in a subsistence marketplace, and designing a solution and an enterprise plan.
Ce cours fait partie de la Spécialisation Global Challenges in Business
À propos de ce cours
Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Meilleurs avis pour SUSTAINABLE INNOVATION FOR SUBSISTENCE MARKETPLACES
The subject is very relevant in view of the SDGs and the instructor is passionate, involved, dedicated and interesting. But it is a bit repetitive and the grades take too long too come.
Wonderful presentation, this course truly gives the insight to subsistence living around the world that is not the topic of kitchen table conversations but ought to be!
I will carry this experience with me throughout the rest of my career and life. This was a touching and fulfilling class and I highly recommend it to any professions.
Great course with multiple great learning resources. The professor is passionate and goes above and beyond to present the course and experience.
À propos du Spécialisation Global Challenges in Business
Learning Outcomes for the Specialization:
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