À propos de ce cours

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

Approx. 17 heures pour terminer

Recommandé : 6 hours/week...

Anglais

Sous-titres : Anglais

Ce que vous allez apprendre

  • Check

    Identifying the forces that shape competition for economic exchanges

  • Check

    Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Check

    Developing strategic options that are suitable, feasible, and acceptable

Compétences que vous acquerrez

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

Approx. 17 heures pour terminer

Recommandé : 6 hours/week...

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
3 heures pour terminer

The importance of value for competitive strategy

This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are. ...
5 vidéos (Total 24 min), 6 lectures, 2 quiz
5 vidéos
Week 1 outline1 min
The nature of value7 min
What is competitive strategy?9 min
Habit Corner1 min
6 lectures
Special welcome to beta testers10 min
Become a Global MBA learner1 min
Course overview1 min
Learning activities and assessment1 min
Value and opportunity10 min
Key elements of strategy10 min
2 exercices pour s'entraîner
Recall30 min
Week 1 Quizs
Semaine
2
2 heures pour terminer

Know your Customers and Competitors

This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry....
3 vidéos (Total 20 min), 2 lectures, 2 quiz
3 vidéos
Customer analysis and segmentation8 min
Competitor analysis9 min
2 lectures
Conducting customer analysis10 min
Understanding competitor behaviour10 min
2 exercices pour s'entraîner
Practice quiz30 min
Week 2 quizs
Semaine
3
2 heures pour terminer

Know your industry

This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business....
3 vidéos (Total 19 min), 2 lectures, 2 quiz
3 vidéos
Know the forces that drive your industry9 min
Macro-environmental factors7 min
2 lectures
Porter's 5 Forces10 min
Global trends15 min
2 exercices pour s'entraîner
Week 3 Recall30 min
Week 3 Quizs
Semaine
4
3 heures pour terminer

Know your competitive options

This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider. ...
4 vidéos (Total 25 min), 3 lectures, 2 quiz
4 vidéos
Generic competitive strategies5 min
Differentiation (+ Focus)6 min
Cost Leadership (+ Focus)8 min
3 lectures
Strategic positioning10 min
Differentiation strategies: A case study20 min
Examples of cost leadership20 min
2 exercices pour s'entraîner
Week 4 Recall30 min
Week 4 Quizs

Enseignant

Avatar

Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

À propos de Université Macquarie

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

À propos de la Spécialisation Strategising: Management for Global Competitive Advantage

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.