Course overview and introduction

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Compétences que vous apprendrez

Competitor Analysis, Value Proposition, Porter'S Five Forces Analysis, Customer analysis


4.9 (287 évaluations)

  • 5 stars
    87,45 %
  • 4 stars
    10,45 %
  • 3 stars
    1,74 %
  • 2 stars
    0,34 %


10 oct. 2022

It was informative, resourceful and easy to understand. The overall rating would be 10/10 as the professor provided with clear instruction with rich of resources.


1 mars 2021

This gives details in brief in simple way and easy to understand. More valuable than I thought in the beginning.

Thank you Professor....

À partir de la leçon

The importance of value for competitive strategy

Enseigné par

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    Associate Professor Ralf Wilden

    Department of Marketing

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