À propos de ce cours
3.5
22 notes
7 avis

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Approx. 10 heures pour terminer

Recommandé : 2 hours/week...

Anglais

Sous-titres : Anglais

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Approx. 10 heures pour terminer

Recommandé : 2 hours/week...

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
6 heures pour terminer

Introduction and step 1 : Define the analysis framework

Module 1 in the Business Analytics capstone project provides you with a clear idea of how to successfully complete the ESSEC Business Analytics MOOC. It is dedicated to ensuring that you understand the objectives of the capstone project and lets you consult the datasets to be used for the project as well as examples of what the expected deliverable should look like and contain. Before beginning the project, you are advised to review two previous modules dealing with how to effectively structure and present your findings, and how to approach and explore datasets ("Foundation of Business Analytics", the wrap up of "Case Studies in Business Analytics with Accenture"). This module also gives you the opportunity to try out the preparation of deliverable 1 and receive non-graded feedback from your peers, thereby giving you an essential insight into how the other deliverables and peer review steps will work. ...
11 vidéos (Total 54 min), 16 lectures, 1 quiz
11 vidéos
It's all about the story11 min
One slide, One idea4 min
A picture is worth a thousand words5 min
Recital M5 - How to present your findings10 min
Wrap-up: Reporting your results4 min
How to create value from data? - Fabrice Marque2 min
Wrap up - Mickael Svilar1 min
Data exploration is an iterative process - Nicolas Glady4 min
Analytics exploration - Oonagh O’Shea & Noelle Doody4 min
Wrap up & Capstone guidelines - Nicolas Glady2 min
16 lectures
Objective of the capstone10 min
Datasets used for the capstones10 min
Example deliverable 110 min
Example: Final deliverable10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Guidelines for watching the following video10 min
Optional ungraded peer review information10 min
Semaine
2
2 heures pour terminer

Required assignement 1: Define the analysis framework

The module 2 sets the assignment of preparing deliverable 1 – your analysis framework – for assessment by your peers. ...
1 lecture, 1 quiz
1 lecture
Assignment:Define the analysis framework.10 min
20 minutes pour terminer

Required feed back on Delivery 1:Define the analysis framework and preparation of deliverable 2

In Module 3 you will be involved in reviewing the deliverables of a minimum of 3 other students( if you can manage more than 3, then all the better!) as well as preparing deliverable 2...
2 lectures
2 lectures
This week is dedicated to the required feed back on deliverable 1>>10 min
Prepare deliverable 2: Present the intermediary outputs and adjustments to the analysis framework10 min
Semaine
3
2 heures pour terminer

Practice for Deliverable 2

Module 4 enables you to submit your draft proposal for deliverable 2 to your peers for review and feedback. ...
1 lecture, 1 quiz
1 lecture
Optional delivery 2: Present the intermediary outputs and adjustments to the analysis framework10 min
Semaine
4
2 heures pour terminer

Required assignement 2: Present the intermediary outputs and adjustments to the analysis framework

The module 5 sets the assignment of preparing deliverable 2 – Present the intermediary outputs and adjustments to the analysis framework – for assessment by your peers. ...
1 quiz
20 minutes pour terminer

Required feedback for delivery 2 and preparation of delivery 3

In Module 6 you will be involved in reviewing the deliverables of a minimum of 3 other students( if you can manage more than 3, then all the better!) as well as preparing deliverable 3...
2 lectures
2 lectures
This week is dedicated to the required feedback on delivery 210 min
Prepare deliverable 3: Present the final outputs and value case10 min

Enseignant

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

À propos de Ecole de commerce ESSEC

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

À propos de la Spécialisation Business Analytics stratégique

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Business Analytics stratégique

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.