À propos de ce cours
4.5
399 notes
91 avis
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 15 heures pour terminer

Recommandé : 4 weeks of study, 2-3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais

Compétences que vous acquerrez

Data AnalysisBusiness AnalyticsR ProgrammingPresentation
Spécialisation
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 15 heures pour terminer

Recommandé : 4 weeks of study, 2-3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
1 heure pour terminer

Introduction to Strategic Business Analytics

In this module, we will introduce you to the course and instructional approach. You will learn that Strategic Business Analytics relies on four distinct skills: IT, Analytics, Business and Communication....
Reading
4 vidéos (Total 11 min), 1 lecture, 1 quiz
Video4 vidéos
Becoming a Business Analytics expert1 min
Why? It is all about value not data3 min
How to leverage data for value - from data to insight3 min
Reading1 lecture
Dataset for practice quiz10 min
Quiz1 exercice pour s'entraîner
Practice Quizz Module 116 min
Heures pour terminer
1 heure pour terminer

Finding groups within Data

In this module, you will learn how identifying groups of observations enables you to improve business efficiency. You will then learn to create those groups in a business-oriented and actionable way. We will use examples to illustrate various concepts. The assessments will also provide you with opportunities to replicate these examples....
Reading
9 vidéos (Total 59 min), 1 lecture, 1 quiz
Video9 vidéos
Basic clustering using ad-hoc techniques: the example of product management5 min
Identifying groups within data: what's the intuition behind clustering? The example of HR Analytics11 min
Introduction to Customer Segmentation7 min
Presentation of Pauline Glikman2 min
Recital M2 - SKU example12 min
Recital M2 - HR example8 min
Recital M2 - Telecom example4 min
Wrap-up: identifying groups within data2 min
Reading1 lecture
Script and dataset files to replicate recitals10 min
Quiz1 exercice pour s'entraîner
Quiz - Module 210 min
Semaine
2
Heures pour terminer
1 heure pour terminer

Factors leading to events

In this module, you will learn why using rigorous statistical methods to understand the relationship between different events is crucial. We’ll cover two examples: first, using a credit scoring example, you will learn how to derive information about what makes an individual more or less likely to have a strong credit score? Then, in a second example drawn from HR Analytics, you will learn to estimate what makes an employee more or less likely to leave the company. As usual, we invite you to replicate those examples thanks to the recital and to use the assessments provided at the end of the module to strengthen your understanding of these concepts....
Reading
7 vidéos (Total 62 min), 1 lecture, 1 quiz
Video7 vidéos
Why use Business Analytics to understand the relationship between causes and consequences10 min
Understanding what distinguishes two categories9 min
Beyond the regression estimates: reporting effects in a visual way9 min
Recital M3 - Credit score example9 min
Recital M3 - HR example17 min
Wrap-up: identifying causes to effects2 min
Reading1 lecture
Script and dataset files to replicate recitals10 min
Quiz1 exercice pour s'entraîner
Quiz - module 310 min
Semaine
3
Heures pour terminer
1 heure pour terminer

Predictions and Forecasting

In this module you will learn more about the importance of forecasting the future. You will learn through examples from various sectors: first, using the previous examples of credit scoring and HR Analytics, you will learn to predict what will happen. Then, you will be introduced to predictive maintenance using survival analysis via a case discussion. Finally, we’ll discuss seasonality in the context of the first example discussed in this MOOC: using analytics for managing your supply chain and logistics better. ...
Reading
10 vidéos (Total 67 min), 1 lecture, 1 quiz
Video10 vidéos
Predicting events: sales, defaults, risks, churn, etc.3 min
Using classification and regression techniques to forecast6 min
Predicting when an event will happen with survival analysis11 min
Introduction to time series and seasonality6 min
Recital M4 - Credit Score7 min
Recital M4 - HR example9 min
Recital M4 - Predictive maintenance example9 min
Recital M4 - Chocolate Sales example8 min
Wrap-up: forecasting events2 min
Reading1 lecture
Script and dataset files to replicate recitals10 min
Quiz1 exercice pour s'entraîner
Quiz Module 410 min
Semaine
4
Heures pour terminer
3 heures pour terminer

Recommendation production and prioritization

So far, you’ve learnt to use Business Analytics to glean important information relevant to the success of your business. In this module, you’ll learn more about how to present your Business Analytics work to a business audience. This module is also important for your final capstone project presentation.You’ll learn that it is important to find an angle, and tell a story.Instead of presenting a list of results that are not connected to each other, you will learn to take your audience by the hand and steer it to the recommendations you want to conclude on.You’ll learn to structure your story and your slides, and master the most used visualization tips and tricks. The assessment at the end of this module will provide an opportunity for you to practice these methods and to prepare the first step of the capstone project....
Reading
6 vidéos (Total 39 min), 2 lectures, 1 quiz
Video6 vidéos
It's all about the story11 min
One slide / One idea4 min
One picture is worth a thousand words5 min
Recital M5 - How to present your findings11 min
Wrap-up: reporting your results4 min
Reading2 lectures
Presentation Tips10 min
Datasets for Peer Review Assignment10 min
4.5
91 avisChevron Right
Avantage de carrière

50%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par PTOct 13th 2015

This course is excellent when it provides the citations very fit to theory. And I learned it in well organized structure of knowledge. Thank Prof. Glady and his team very much.

par BBSep 28th 2017

Prof. Glady is an excellent lecturer. The course is very well produced, and the recitals were a great introduction to using code to solve business questions.

Enseignant

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

À propos de ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

À propos de la Spécialisation Strategic Business Analytics

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.