Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
Offert par
Marketing sportif
Université NorthwesternÀ propos de ce cours
Offert par

Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programme de cours : ce que vous apprendrez dans ce cours
What is sports marketing?
Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
Value: Sponsorship, Partnerships & Dynamic ticket pricing
This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.
Sports communication: press releases, media relations, public relations
This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.
Avis
- 5 stars77,82 %
- 4 stars18,93 %
- 3 stars2,51 %
- 2 stars0,41 %
- 1 star0,31 %
Meilleurs avis pour MARKETING SPORTIF
Overall good learning and experience and learned a lot about sports marketing in details which i could use in practical work and execute it in a well proposed manner. Thank You...
Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
Loved it! Although it is not a subject I have knowledge about as I am a physician, the whole six weeks were very understandable and fun to watch. Very reccomended!
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