Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
Offert par
Marketing sportif
Université NorthwesternÀ propos de ce cours
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Niveau intermédiaire
Approx. 14 heures pour terminer
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Sous-titres : Arabe, Français, Portugais (européen), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Turc, Anglais, Espagnol
Résultats de carrière des étudiants
25%
ont commencé une nouvelle carrière après avoir terminé ce cours
15%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Approx. 14 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Turc, Anglais, Espagnol
Offert par
Université Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
What is sports marketing?
Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.
2 heures pour terminer
10 vidéos (Total 41 min), 2 lectures, 1 quiz
2 heures pour terminer
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
2 heures pour terminer
5 vidéos (Total 28 min), 1 lecture, 1 quiz
2 heures pour terminer
Value: Sponsorship, Partnerships & Dynamic ticket pricing
This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.
2 heures pour terminer
8 vidéos (Total 41 min), 1 lecture, 1 quiz
3 heures pour terminer
Sports communication: press releases, media relations, public relations
This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.
3 heures pour terminer
5 vidéos (Total 36 min), 2 lectures, 2 quiz
Avis
Meilleurs avis pour MARKETING SPORTIF
par DS13 juil. 2020
I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.
par JJ27 janv. 2020
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
par BB15 juin 2020
This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.
par VS15 oct. 2019
A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.
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