It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.
Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!
par bk t•
Learned more about Chinese consumers and where they may contrast in needs compared to the West. Some very enlighthening revalations. The differences between Chinese and Western consumers are at times vague and could be easier to understand if communicated in more lay words.
par Stefan S•
Content was surprisingly okay. I am dissatisfied with the peer rating approach, which caused me to stay in this programme longer than expected due to missing revision of my submissions. It seems that it is willingly programmed with inevitable frauds.
par Rodolfo M•
Interessante, alguns conteúdos ja um pouco ultrapassados, certificado com o logo da universidade muito pequeno
par Eike R H•
The course was a bit superficial. A few insights were given (lay elitism, materialism, growth etc.), but I would have liked it if the course would have had more structure and more depth.
the professor does not know how to pronounce the word ELITE
it is not pronounced as E-LIGHT - rerecord the videos
beyond that, asking people to design a poster is fucking stupid. beyond that, being critiqued by retards on your assignments is stupid. thanks for nothing.
par Alex A C•
Do not enter this course