Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
Offert par
Spécialisation étude de marchéUniversité de Californie à DavisÀ propos de ce cours
36,897 consultations récentes
Résultats de carrière des étudiants
29%
ont commencé une nouvelle carrière après avoir terminé ce cours
22%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
At least 2 years of business experience.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Ce que vous allez apprendre
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Compétences que vous acquerrez
Market ResearchResearch MethodsProduct ResearchMarketing Intelligence
Résultats de carrière des étudiants
29%
ont commencé une nouvelle carrière après avoir terminé ce cours
22%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
At least 2 years of business experience.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Offert par
Université de Californie à Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Getting Started and Introduction to Market Research
In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.
2 heures pour terminer
9 vidéos (Total 31 min), 5 lectures, 1 quiz
9 vidéos
Course Introduction3 min
Survey to Build Our Database1 min
Introduction to Market Research53s
Defining Market Research3 min
Motivation for Market Research5 min
Requests for Market Research3 min
The Services, Roles, and Qualities of a Market Researcher3 min
Complexities, Constraints, and Questions to Ask4 min
Planning a Response to a Market Research Inquiry5 min
5 lectures
A Note from UC Davis10 min
Take the Specialization Smartphone Survey15 min
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10 min
20 Market Research Questions to Ask Your Customers10 min
13 Questions Every Marketing Consultant Should Ask Prospects15 min
1 exercice pour s'entraîner
Module 1 Quiz30 min
2 heures pour terminer
Secondary and Internal Research
In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.
2 heures pour terminer
8 vidéos (Total 41 min), 3 lectures, 1 quiz
8 vidéos
The Importance of Secondary and Internal Research6 min
Secondary and Internal Research in the Planning Process6 min
Starting Cold with Secondary and Internal Research6 min
Pros and Cons of Secondary and Internal Research5 min
Three Levels of a Professional Market Researcher6 min
Budget Considerations While Initiating Market Research5 min
Developing Your Research Skills Further2 min
3 lectures
Quirk's: Time-Saving Tips for Conducting Secondary Research10 min
Quirk's: Save Money - Conduct Secondary Research10 min
Quirk's: Meta-Analysis Offers Research on Research for MR15 min
1 exercice pour s'entraîner
Module 2 Quiz30 min
2 heures pour terminer
Primary Research Introduction
In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.
2 heures pour terminer
7 vidéos (Total 33 min), 2 lectures, 1 quiz
7 vidéos
Defining Primary Research4 min
Sampling and a Sampling Frame4 min
Deciding on the Kind of Sampling and How Many to Sample6 min
Observational Research4 min
Surveys6 min
Methods and Tools in Qualitative Research5 min
2 lectures
Quirk's: What Everyone Needs to Know About Sampling10 min
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15 min
1 exercice pour s'entraîner
Module 3 Quiz30 min
5 heures pour terminer
Research Plan or Proposal
In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.
5 heures pour terminer
8 vidéos (Total 33 min), 1 lecture, 2 quiz
8 vidéos
How a Research Plan or Proposal Might be Presented4 min
Components of a Research Plan or Proposal (Part 1)6 min
Components of a Research Plan or Proposal (Part 2)6 min
Packaging the Research Plan or Proposal3 min
How to Follow Up with Your Client4 min
You Won the Project, Now What?5 min
Course Summary1 min
1 lecture
Six Keys to Writing a Great Proposal15 min
1 exercice pour s'entraîner
Module 4 Quiz30 min
Avis
Meilleurs avis pour RESEARCH PROPOSAL: INITIATING RESEARCH
par SS7 mai 2020
This course is really good for me and I think also for all the students who have taken it. It provides us a clear definition of what's market research and its components. I really like it.
par MA19 nov. 2018
It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.
par VV20 août 2020
The course helped me to learn the real functioning of the research agency. I learnt a lot from the course. Such a wonderful course. The excellent professor explained very clearly.
par KD16 juil. 2020
A well-designed step by step course to understand primary and secondary research and a professional RFP. Thanks, Professor, and the peers who reviewed my assignment.
À propos du Spécialisation étude de marché
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Is financial aid available?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
