À propos de ce cours
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Dates limites flexibles

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Niveau intermédiaire

At least 2 years of business experience.

Approx. 12 heures pour terminer

Recommandé : 4 weeks of study, 2-5 hours/week...

Anglais

Sous-titres : Anglais, Arabe

Ce que vous allez apprendre

  • Check

    Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Check

    Assess the credibility and value of secondary research

  • Check

    Apply basic sampling theory to a given situation

  • Check

    Compose a professionally packaged research plan or proposal

Compétences que vous acquerrez

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau intermédiaire

At least 2 years of business experience.

Approx. 12 heures pour terminer

Recommandé : 4 weeks of study, 2-5 hours/week...

Anglais

Sous-titres : Anglais, Arabe

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
2 heures pour terminer

Getting Started and Introduction to Market Research

In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.

...
9 vidéos (Total 31 min), 5 lectures, 1 quiz
9 vidéos
Survey to Build Our Database1 min
Introduction to Market Research53s
Defining Market Research3 min
Motivation for Market Research5 min
Requests for Market Research3 min
The Services, Roles, and Qualities of a Market Researcher3 min
Complexities, Constraints, and Questions to Ask4 min
Planning a Response to a Market Research Inquiry5 min
5 lectures
A Note from UC Davis10 min
Take the Specialization Smartphone Survey15 min
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10 min
20 Market Research Questions to Ask Your Customers10 min
13 Questions Every Marketing Consultant Should Ask Prospects15 min
1 exercice pour s'entraîner
Module 1 Quiz30 min
Semaine
2
2 heures pour terminer

Secondary and Internal Research

In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.

...
8 vidéos (Total 41 min), 3 lectures, 1 quiz
8 vidéos
The Importance of Secondary and Internal Research6 min
Secondary and Internal Research in the Planning Process6 min
Starting Cold with Secondary and Internal Research6 min
Pros and Cons of Secondary and Internal Research5 min
Three Levels of a Professional Market Researcher6 min
Budget Considerations While Initiating Market Research5 min
Developing Your Research Skills Further2 min
3 lectures
Quirk's: Time-Saving Tips for Conducting Secondary Research10 min
Quirk's: Save Money - Conduct Secondary Research10 min
Quirk's: Meta-Analysis Offers Research on Research for MR15 min
1 exercice pour s'entraîner
Module 2 Quiz30 min
Semaine
3
2 heures pour terminer

Primary Research Introduction

In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.

...
7 vidéos (Total 33 min), 2 lectures, 1 quiz
7 vidéos
Defining Primary Research4 min
Sampling and a Sampling Frame4 min
Deciding on the Kind of Sampling and How Many to Sample6 min
Observational Research4 min
Surveys6 min
Methods and Tools in Qualitative Research5 min
2 lectures
Quirk's: What Everyone Needs to Know About Sampling10 min
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15 min
1 exercice pour s'entraîner
Module 3 Quiz30 min
Semaine
4
5 heures pour terminer

Research Plan or Proposal

In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.

...
8 vidéos (Total 33 min), 1 lecture, 2 quiz
8 vidéos
How a Research Plan or Proposal Might be Presented4 min
Components of a Research Plan or Proposal (Part 1)6 min
Components of a Research Plan or Proposal (Part 2)6 min
Packaging the Research Plan or Proposal3 min
How to Follow Up with Your Client4 min
You Won the Project, Now What?5 min
Course Summary1 min
1 lecture
Six Keys to Writing a Great Proposal15 min
1 exercice pour s'entraîner
Module 4 Quiz30 min
4.5
21 avisChevron Right

43%

a commencé une nouvelle carrière après avoir terminé ces cours

30%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

12%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par MANov 20th 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

par MGAug 15th 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

Enseignant

Avatar

Jim Fong

Director, UPCEA Center for Research and Marketing Strategy
UC Davis Division of Continuing and Professional Education

À propos de Université de Californie à Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

À propos de la Spécialisation étude de marché

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
étude de marché

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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