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Avis et commentaires pour d'étudiants pour Étude qualitative par Université de Californie à Davis

377 évaluations

À propos du cours

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

Meilleurs avis


6 sept. 2020

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable


5 juil. 2020

The Lecturer has a wealth of knowledge and is passionate about the course information which makes is worth just listening to, it helps with the learning for sure!

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51 - 72 sur 72 Avis pour Étude qualitative


23 juil. 2020

A more practical approach

par Mina A F

8 juin 2021

Very good Course good

par Analyn B

19 déc. 2020

Thank you so much!


25 déc. 2021

Excellent Course!

par Adithya D S

29 mai 2021

E​xcellent Course

par Navdeep B

6 mai 2021

Great Learning.

par Kevin A J

23 mars 2021

great course

par Mario E M

17 juin 2021

very good

par Muhmmad S

28 sept. 2020

very good

par Rahma a h

1 juil. 2021


par Richa S

18 juin 2020


par Nishi s

11 sept. 2021


par Rogena K

16 juin 2021


par Palisetti G

18 juil. 2020

Qualitative Research is very Informative step in Market Reseach. In this course very useful tools utilised for caliculating survey results. Ultimately this is wonderful course in Market Research.

par Therese S

1 mars 2021

I learned a lot from this course. I liked that we were given the opportunity to watch videos from an actual focus group.

par Matteo V

4 avr. 2021

technically impressive, good course for beginners and mid professionals

par Benjamin

25 mai 2022

good hands on and many examples to provide input and practice

par Criston P F

31 mai 2022

very informative

par Sajuti D

13 août 2020

Best course

par Aida K

3 juin 2020

The course title should say "Qualitative MARKET research', not qualitative research. Market research is not the whole humanities!

par Rajarshi M

19 mai 2021

Got a little bored in between due to redundant topics and lecture.

par Joel T S

16 mars 2021

Great Course