À propos de ce cours
4.5
6 ratings
1 reviews
Protecting Business Innovations Via Strategy Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Watch Course Overview: https://youtu.be/81adg1ZnbS4...
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Beginner Level

Niveau débutant

Clock

Recommandé : 1-2 hours/week

Approx. 8 heures pour terminer
Comment Dots

English

Sous-titres : English
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Recommandé : 1-2 hours/week

Approx. 8 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
2 heures pour terminer

Resource based Strategy

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers....
Reading
9 vidéos (Total 78 min), 2 lectures, 1 quiz
Video9 vidéos
1.1 Course & week 1 overview7 min
1.2 Resource Based Strategy9 min
1.3 Economies of Scale9 min
1.4 Network Externalities9 min
1.5 Access to Resources10 min
1.6 Access to Markets & Customers10 min
1.7 Knowledge as Advantage10 min
1.8 Resource Based Strategy Summary7 min
Reading2 lectures
Course Outline10 min
Assignments & Grading10 min
Quiz1 exercice pour s'entraîner
Introduction to Strategy Quiz16 min

2

Section
Clock
2 heures pour terminer

Move Fast or Get Passed

Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied. ...
Reading
9 vidéos (Total 79 min), 1 quiz
Video9 vidéos
2.2 Continuous Innovation8 min
2.3 Intel vs AMD9 min
2.4 Franchising9 min
2.5 Alliances, Joint Venture & Licensing10 min
2.6 The Love-Hate Relationship9 min
2.7 International Strategy9 min
2.8 Tesla is Going Global10 min
2.9 Move Fast or Get Passed Summary7 min
Quiz1 exercice pour s'entraîner
Move Fast or Get Passed Quiz16 min

3

Section
Clock
2 heures pour terminer

E-Commerce Strategy

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts....
Reading
6 vidéos (Total 60 min), 2 lectures, 1 quiz
Video6 vidéos
3.2 Global Cyber Law11 min
3.3 Mice & Elephants11 min
3.4 Contracts Online12 min
3.5 Terms & Conditions12 min
3.6 E-commerce Strategy Summary5 min
Reading2 lectures
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10 min
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10 min
Quiz1 exercice pour s'entraîner
e-Commerce quiz16 min

4

Section
Clock
5 heures pour terminer

Changing the rules

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations. ...
Reading
8 vidéos (Total 79 min), 4 lectures, 2 quiz
Video8 vidéos
4.2 Pricing Strategy11 min
4.3 Big Data & Analytics @ Capital One15 min
4.4 Most Profitable Song9 min
4.5 Pricing of Drugs14 min
4.6 Why no Coca-Cola at Pizza Hut?11 min
4.7 Changing the Rules Summary5 min
4.8 Course Summary8 min
Reading4 lectures
(Optional) Documentary of the "Happy Birthday Song"10 min
(Optional) Readings & videos on "Pricing of Drugs"10 min
Please rate this course! :)10 min
Enroll in other Protecting Business Innovations Courses10 min
Quiz1 exercice pour s'entraîner
Post course feedback38 min
4.5

Meilleurs avis

par JPApr 9th 2018

Nice overview of the strategies for business to keep advantage in the market

Enseignant

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

À propos de The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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