Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a way that not only supports your competitive strategy, but also allows you to create new opportunities in the market place.
Scaling operations: Linking strategy and execution is a five-week course dedicated to making strategic decisions that are grounded in operational reality. Together, we will study how to build and evaluate the “operating system” of the firm to maximize value. This involves tailoring the firm’s operational competencies, assets, and processes to a specific business strategy.
Each week, we’ll explore case studies, engage in discussions and examine realistic data. Thanks to our data-driven approach, you’ll be able to implement your learning directly into practice. At the end of this course, you’ll be ready to build an effective, actionable plan to scale your department or organization.
Scaling Operations: Linking Strategy and Execution
proposé par
Northwestern University
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1The VCAP Framework
We start by explaining the concepts of operating systems and operations strategy. Then we introduce the main "VCAP" framework, which connects the key components of operations strategy and identifies three main views to analyze it. The module also describes the key decisions related to operations strategy. Several examples illustrate the impact of operations strategy and the importance of tailoring to increase value and alignment.
4 vidéos (Total 22 min), 6 lectures, 2 quiz
4 vidéos
1.2 Scalability3 min
1.3 Operations Strategy7 min
1.4 Adopting a Resource, Process, and Capability View7 min
6 lectures
Syllabus10 min
Grading and Logistics10 min
Meet Your Professors10 min
Recommended Textbook10 min
Lecture Slides10 min
Glossary10 min
1 exercice pour s'entraîner
The VCAP Framework8 min
Semaine
2Value Creation and Operations: The Investor View
We start by reviewing the main idea of using operations to create value (and the VCAP framework). We briefly discuss the key questions and introduce the main firm we are going to use (the Mafia restaurant chain). We discuss the key idea of measuring financial return (EVA and ROIC). Then we introduce the main tool, the ROIC tree. We apply the ROIC tree to the firm and discuss the steps: constructing the tree, identifying metrics, assessing impact (sensitivity analysis), building a growth plan and communicating the narrative.
4 vidéos (Total 25 min), 3 lectures, 2 quiz
4 vidéos
2.2 Quantifying Value5 min
2.3 Linking ROIC to Operations with a ROIC Tree10 min
2.4 Planning Scalable Growth in the ROIC Tree and Summary5 min
3 lectures
Quiz 2 Image Prompt10 min
Lecture Slides10 min
Glossary10 min
1 exercice pour s'entraîner
Value Creation and Operations: The Investor View8 min
Semaine
3Capabilities and Competition: Defensibility and Trade-offs
Module 1 introduced the capability view of operations as the natural link between competitive strategy and operations. In this module we will investigate this link in greater depth and use the capability view to assess the competitive risk the firm faces. A good operations strategy clearly stipulates which capabilities are critical and which are of secondary importance. One can't have it all: operational capabilities exhibit trade-offs and superior performance requires making choices. But where do these trade-offs come from and how can operations shape them to our competitive advantage? That is the subject of this module. We will outline the main challenge; develop the framework, and the use a simple case to illustrate it.
4 vidéos (Total 24 min), 3 lectures, 2 quiz
4 vidéos
3.2 The Concept of Tradeoff Curves3 min
3.3 Tradeoff Curves to Analyze Competitive Threat9 min
3.4 Example: Sugar and Spice7 min
3 lectures
Sugar & Spice Desserts10 min
Lecture Slides10 min
Glossary10 min
1 exercice pour s'entraîner
Quiz 36 min
Semaine
4Process Strategy: Strategic Sourcing
In the previous modules, we introduced the VCAP framework for operations strategy and studied value and capabilities. We learned how to invest assets in the face of uncertain demand. Now we turn our attention to structuring operational processes. In this module, we will analyze two essential components of operations strategy: the questions of who should perform an activity or process in the value chain, and how we should manage the supply relationship.
4 vidéos (Total 17 min), 2 lectures, 2 quiz
4 vidéos
4.2 Forecasting and Modeling Uncertainty3 min
4.3 Tools to Incorporate Uncertainty into Capacity Analysis4 min
4.4 Optimal Capacity Sizing5 min
2 lectures
Lecture Slides10 min
Glossary10 min
1 exercice pour s'entraîner
Quiz 410 min
4.6
22 avisMeilleurs avis
par KS•Apr 27th 2017
Thanks to prof. Gad and prof. Jan for a piece of practical view. I will be happy to keep in touch if you don't mind. Also, please inform me if you've got next course. thanks, Kirill ks@mashtabator.ru
par AY•Jun 2nd 2018
It was a great course and would be beneficial to the the people who has basic idea on operations and have some work experience in the industry
Enseignants
Gad Allon
Professor of Managerial Economics and Decision Sciences
Jan A. Van Mieghem
Harold L. Stuart Professor of Managerial Economics; Professor of Operations ManagementÀ propos de Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si j'achète le Certificat ?
Lorsque vous achetez un Certificat, vous bénéficiez d'un accès à tout le contenu du cours, y compris les devoirs notés. Lorsque vous avez terminé et réussi le cours, votre Certificat électronique est ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2018 Coursera Inc. Tous droits réservés.
