Social Norms, Social Change I
proposé par
University of Pennsylvania
Unicef
Social Norms, Social Change I
University of Pennsylvania
À propos de ce cours
4.6
693 notes
This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors. The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices.
This is Part 1 of the Social Norms, Social Change series. In these lectures, I introduce all the basic concepts and definitions, such as social expectations and conditional preferences, that help us distinguish between different types of social practices like customs, descriptive norms and social norms. Expectations and preferences can be measured, and these lectures explain how to measure them. Measurement is crucial to understanding the nature of the practice you are facing, as well as whether an intervention was or was not successful, and why. In Part 2, we will put into practice all we have learned in Part 1.
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Compétences que vous acquerrez
EducationSocial PsychologyResearch MethodsQualitative Research
Programme du cours : ce que vous apprendrez dans ce cours
Week
1Interdependent & Independent Actions + Empirical Expectations
Welcome Social Norms, Social Change. This course aims to give you the tools to understand, measure, and change collective practices. This module focuses on two of the basic building blocks the theory of social norms is built on: the distinction between interdependent and independent behavior, and empirical expectations.
13 vidéos (Total 48 min), 7 lectures, 2 quiz
13 vidéos
1.13 min
1.24 min
1.35 min
1.42 min
1.55 min
1.64 min
Introduction to Empirical Expectations1 min
2.13 min
2.24 min
2.33 min
2.42 min
2.54 min
7 lectures
What makes a behavior independent versus interdependent?2 min
What is a custom?4 min
How do the concepts of interdependent and independent behavior apply in the wild?4 min
What are social expectations?1 min
What are empirical expectations?1 min
How do unilateral and multilateral expectations relate to imitation and coordination?6 min
What is a descriptive norm?4 min
2 exercices pour s'entraîner
Quiz #1: Independent and Interdependent Behavior16 min
Quiz #2: Empirical Expectations16 min
Week
2Normative Expectations + Personal Normative Beliefs
This module adds two more of the basic building blocks of the theory: normative expectations and personal normative beliefs. Although both are "normative" — that is, both have a component dealing with a "should" — there are important differences between normative expectations and personal normative beliefs.
9 vidéos (Total 30 min), 6 lectures, 2 quiz
9 vidéos
3.13 min
3.23 min
3.34 min
3.42 min
Introduction to Personal Normative Beliefs1 min
4.15 min
4.25 min
4.32 min
6 lectures
What are Normative Expectations?10 min
Sanctions10 min
Reference Network Dependence10 min
Non-Prudential Personal Normative Beliefs10 min
Personal Normative Beliefs vs. Normative Expectations10 min
Attitudes vs. Personal Normative Beliefs10 min
2 exercices pour s'entraîner
Quiz 3: Normative Expectations16 min
Quiz 4: Personal Normative Beliefs16 min
Week
3Conditional Preferences + Social Norms
In this module we cover two topics: conditional preferences and social norms. Conditional preferences are the final basic building block of the theory of social norms. After studying all these building blocks, we can finally assemble them to understand what it means for a collective practice to be a social norm.
11 vidéos (Total 43 min), 4 lectures, 2 quiz
11 vidéos
5.14 min
5.24 min
5.33 min
5.45 min
Introduction to Social Norms1 min
6.13 min
6.26 min
6.32 min
6.46 min
6.53 min
4 lectures
What makes a preference a conditional preference?6 min
What is a social norm?6 min
How do sanctions relate to social norms?5 min
How can we diagnose a collective practice?2 min
2 exercices pour s'entraîner
Quiz 5: Conditional Preferences16 min
Quiz 6: Social Norms16 min
Week
4Pluralistic Ignorance + Measuring Norms
This module covers two important topics: pluralistic ignorance and norm measurement. Sometimes individuals endorse their social norms, but sometimes they do not. Knowing when a norm is endorsed is crucial for intervention. But how do we know we are dealing with a social norm or whether it's endorsed? Measurement answers that question.
12 vidéos (Total 90 min), 9 lectures, 3 quiz
12 vidéos
7.16 min
7.23 min
7.36 min
Introduction to Measuring Norms2 min
8.17 min
8.217 min
8.315 min
8.413 min
8.58 min
8.64 min
Closing1 min
9 lectures
What is Pluralistic Ignorance?10 min
Whether We are Facing Pluralistic Ignorance is an Empirical Question10 min
Possibilities for Tackling Pluralistic Ignorance10 min
Measurement: From the Lab to the Field10 min
Hypotheticals and Belief-Expectation Manipulation10 min
Measuring Beliefs and Expectations10 min
Measuring Social Conditionality of Preference10 min
Limits of Traditional Surveys and Solutions10 min
Vignettes10 min
3 exercices pour s'entraîner
Quiz 7: Pluralistic Ignorance16 min
Quiz 8A: Measuring Norms, Part 116 min
Quiz 8B: Measuring Norms, Part 216 min
4.6
20%
83%
13%
Meilleurs avis
par BB•Jan 7th 2017
This is an extremely useful course. There is an effective blend of lecture, quizzes, case studies, essays, and student discussion. The content is highly relevant. I highly recommend this course.
par SG•Nov 9th 2017
This course is both informative and practical! It manages to convey the complexity of social norm analysis and measurement while remaining accessible to students with no prior knowledge.
Enseignant
Cristina Bicchieri
S. J. Patterson Harvie Professor of Social Thought and Comparative EthicsDepartment of Philosophy
À propos de University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
À propos de Unicef
Foire Aux Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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Is financial aid available?
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