After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Ce cours fait partie de la Spécialisation Mise en œuvre d'un marketing mix
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Spécialisation Mise en œuvre d'un marketing mixIE Business SchoolÀ propos de ce cours
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Cours 5 sur 5 dans le
Niveau intermédiaire
Approx. 20 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Compétences que vous acquerrez
- Pricing
- Communication
- Product Management
- Marketing
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 5 sur 5 dans le
Niveau intermédiaire
Approx. 20 heures pour terminer
Anglais
Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol
Offert par
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programme de cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
Introduction to this capstone and the Tesla Motor's case study.
In this module you will be introduced to the Tesla Motor's through a case study. This will form the basis of this capstone, along with other information about the company. You will also find information about what will be required of you in each of the modules. In this particular case we are going to talk about the launch of the new model X, so we have to go back to 2014, when this case was written and take into consideration everything we have seen in the specialization. At the end of each week (excluding week 1) you will have a quiz, where you will be able to apply the theory learned during this specialization regarding the Model S, the model already in the market. Also week's 2 through 5, you will need to complete a peer graded assignment regarding the new Model X. In addition to this a final peer graded final presentation will need to be prepared at the end of Week 5 - here you will have to take decisions as marketing director of tesla and support these.
4 heures pour terminer
1 vidéo (Total 4 min), 3 lectures
4 heures pour terminer
Brand and product management decisions
In this module you will apply the theory you have learned from the Brand and Product Management course to the Tesla Motors case study. After an introduction to the module from the professor, we recommend that you review some of the key lectures from the Brand and Product Management course. Finally, you will be able to check your understanding of the current situation in a practice quiz and make decisions about the Model X in the peer graded assignment.
4 heures pour terminer
6 vidéos (Total 37 min), 3 lectures, 2 quiz
3 heures pour terminer
Pricing strategy decisions
In this module you will apply the theory you have learned from the pricing strategy course to the Tesla Motors case study. The structure of this module will be similar to that of the previous week, with a practice quiz and peer graded assignment making up the assessments.
3 heures pour terminer
5 vidéos (Total 18 min), 3 lectures, 2 quiz
3 heures pour terminer
Channel management and retailing decisions
By this time you have probably realized that Tesla Motor's channel management is unlike those of regular automobile manufacturers. In this week, you will study more closely Tesla's distribution strategy and think about how whether it is suitable for the launch of Model X. As before, you will firstly analyze the current situation of Model S and then move on to making channel management decisions for Model X.
3 heures pour terminer
4 vidéos (Total 18 min), 6 lectures, 2 quiz
Avis
- 5 stars75,60 %
- 4 stars14,63 %
- 3 stars3,65 %
- 2 stars3,65 %
- 1 star2,43 %
Meilleurs avis pour MARKETING MIX IMPLEMENTATION CAPSTONE
par AA7 févr. 2017
Excellent class. Well laid out and very practical.
par DV19 mai 2019
Thanks for the amazing opportunity, IE team! It was honor to me!
par KP20 nov. 2021
Excellent course.
What I liked the most, it was not only pure theory, but real examples from the real life.
Thank you iE for offering this amazing and valuable learning experience!
À propos du Spécialisation Mise en œuvre d'un marketing mix
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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